Vitaliy Verbenko

Top 10 Things not to Say to Angry Customers

When customers are angry, they require extra care, attention and understanding. Imagine spending your hard-earned money for a product that fails to meet your expectations. It doesn’t take much to turn the most patient person upside down for the tiniest of reasons. Handling a...

How to Turn a Passionate Customer Into Profit

Customer enthusiasm sure doesn’t come easy. You have to earn it through trust, listening, empathy and by telling compelling stories. When most people come across a product, they want to make sure it works and solves their particular problem set. So before that “aha! moment”…

Customer Feedback is Like a Mirror

We’ve been preoccupied with our image since we learned of our reflections in streams and pools of water. As humanity evolved, we’ve learned to polish reflective materials all the way until glass was invented during the middle ages. The rest, as they say –...

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