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Jordan Hanson

Jordan Hanson
Jordan Hanson conducts market research for Infegy, the industry's leading social media intelligence platform that empowers marketing and research professionals to gain true understanding of consumers. Between cultivating the Infegy blog and the development of new project initiatives, she works closely with ad agencies, market researchers, and consumer insight teams.

How Agencies Can Speak for Brands Using Social Data

(This post originally appeared on the Infegy Marketing blog.) Good news: your agency receives an RFP to improve a brand's public perception. You have great...

Spokespeople in the Social Age: Good Idea or Bad Idea?

(This post first appeared on the Infegy blog.) Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is...

Hold the Phone: Omnichannel Monitoring is the Future for Social Media Intelligence

I remember a time when my dad brought home his first company-provided cell phone. It wasn’t anything special, just an early brick phone. My...

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