Jordan Hanson
How Agencies Can Speak for Brands Using Social Data
(This post originally appeared on the Infegy Marketing blog.) Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up. Bad news: the clock is ticking and you're on a deadline. Normally, preliminary…
Spokespeople in the Social Age: Good Idea or Bad Idea?
(This post first appeared on the Infegy blog.) Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is alive and well. It used to be simpler, too: your celebrity/spokesperson appears in radio, television, and/or photo ads. But social…
Hold the Phone: Omnichannel Monitoring is the Future for Social Media Intelligence
I remember a time when my dad brought home his first company-provided cell phone. It wasn’t anything special, just an early brick phone. My family’s reactions sounded something like: “Who could you possibly need to call that’s that important?” But it wasn’t about the...