Vince Koehler
Vince Koehler
Vince is a demand generation thought leader with more than 16 years of industry and professional services experience. He has been chartered with "filling the funnel" for organizations to keep sales resources productive in driving systematic growth. A sample list of Vince's engagements include: Colgate, CITGO Petroleum, GE, Yellow Freight, and Roadway Express.
The Art and Science of Campaign Planning
There’s a prevalent myth that a perfect marketing campaign just happens. Once it’s designed, you can just let it rip while you sit back...
Your 5-Step Guide To Conducting a Content Audit
You’re on top of your content marketing game, and it’s time to evaluate the performance of your efforts. Where do you begin? You have to...
How to Activate Your Brand and Make the Number
You've done the brand planning—new logo, new colors, new copy. Now, you're eager to launch the brand and gain some traction. The CEO isn't awestruck...
Crash Course: How Caliber Collision Scored Big by Repairing the Customer Experience
Taking your car to the body shop isn’t something anybody looks forward to doing. Yet Greg Clark knew it was his job to make Lewisville,...
Are You Alienating Your Buyers? A Touchpoint Analysis Will Tell You.
On paper, you’ve profiled your customers (buyer personas). You’ve mapped their moves through the funnel (buyer process). You know them quite well, in the...
Will You Have Enough Leads to Make Your Number? Here’s How to Be Sure.
If you’re like most CMOs, you can identify with at least one of these: You’re not sure how to calculate the number of leads you...
Building a “Sustainable” Marketing Model for Growth & Profitability
On April 5, 2012, the board of directors of oil giant ConocoPhillips voted to split the company, and Jack Whalen’s world changed yet again. He’d...
Is That New Marketing Channel a Lead Generator or a Budget Money Pit?
But it’s time to boost your leads to make your numbers in the second half. New marketing channels are popping up every day. It can...
For Your Next Lead Generation Campaign, Give Them an Offer They Can’t Refuse.
You can have a great list of prospects. You can have the perfect product. But your campaign will fail without an offer your prospect can’t…
Leverage These Tactics to Maximize Your Marketing Spend
Your marketing department has a limited budget. Your customers are not going to respond equally to every marketing tactic. And not every tactic will...
How Much Content Do I Need For An Effective Content Marketing Plan
You have a stellar content marketing plan in the wings. There's only one problem: figuring out how much content you need. We find many...
How to Effectively Manage Your Marketing Automation Vendors
Managing your marketing automation vendors well is essential for the success of your marketing initiatives. It's important to develop strong relationships with vendors in order...
Is Your Marketing Team Keeping Pace With the CEO’s Expectations?
CEOs are grasping the increasing importance of the marketing team beyond brand and marcom activities. According to the research report by Stein IAS (Great...
How Should I Forecast B2B Marketing’s Contribution to Revenue?
We are at a tipping point for B2B Marketing to embrace revenue contribution. Today revenue contribution is a mark of CMO achievement. Tomorrow it...
Your 2015 Marketing Budget is a Paper Tiger
The 2015 marketing budget is in the spreadsheets, but not in the heart of your CEO. The result? When it is time to cut...
Why the CEO Must Pay Attention to the CMO
The pressure on B2B CMOs is heating up. Research shows CEOs are beginning to turn their attention to marketing strategy. Is this good news...
Why Content Marketing Fails
“Content marketing is the hottest trend in marketing. It's the biggest gap between what buyers want and brands produce.” Michael Brenner, SAP Marketing teams embrace...
How to Build a Lead Nurture Campaign
CMOs that excel at Lead Nurturing generate higher quality and quantity sales ready leads. Forrester Research states a 50% increase, 33% lower cost per lead…
How Should CMO’s Evaluate Marketing Automation Vendors?
CMO’s are on a crusade to increase marketing contribution to revenue. Lead Generation is the path and their Marketing Automation system is the engine....
3 Root Causes of Marketing Automation Failure and How To Fix Them
The majority of marketing leaders report dissatisfaction with results from Marketing Automation. Frost & Sullivan reveals 75% not accomplishing what they expected. Failed implementations...