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Vijay Dandapani

Vijay Dandapani
Since August 1993, Vijay Dandapani, the President and Chief Operating Officer of Apple Core Hotels, has been instrumental in the company's growth and development, including acquisitions, six hotel renovations and the implementation of state-of-the-art computer systems. A hotel industry veteran, Dandapani, is also a member of the Board of Directors for the following associations: Hotel Association of New York City, NYC & Company, NYSHTA (New York State Hospitality & Tourism Association), and the International Hotel Motel & Restaurant Show at Javits.

Misleading information: a two way street for consumers and purveyors?

The mid-market UK tabloid, Daily Mail recently had a typically strident headline "Hotel giants accused of misleading online customers by hiding VAT...

Granularity from big data

Revving up the rate of internal change to cope with the external rate of change is often touted as a key to business success...

Olympian branding

A Financial Times column reflects on the revival of the British brand during the recently concluded games wondering why so many storied and long...

Engaging customers – emotionally?

The latest Gallup Business Journal's lead article based on recent research in the field suggests that senior executives are "leaving money on the...

Customer engagement and brand vulnerability

The July issue of the eponymously named quarterly of leading consulting firm, McKinsey & Company suggests five ways to ramp up customer engagement;...

Capricious consumers or wayward surveys?

Wyndham Hotels recently issued a relatively optimistic prognosis for the rest of the year saying "Global Vacation Budgets on the Rise". The hotel giant's...

Customer Interaction in the Multi-Channel Age

Between the web, mobile and social media, the recent past has witnessed a proliferation of touchpoints for customer interactions with some industries like hospitality...

Drawing a bead on ROI in marketing

The old saw attributed among others to Henry Ford and Lord Leverlhume about not being able to figure out which 50% of their advertising/marketing...

Stoking passions to achieve sales

A brand's success more often than not lies in it's ability to hone in on consumers' passions via a holistic approach that uses their...

Sales: the world’s oldest profession

The saw about the world's oldest profession being prostitution is arguably false given that sales of any number of essential human needs from basic...

A powwow for participative pricing?

In a new study published in the Proceedings of the National Academy of Sciences (PNAS) entitled "Pay-what -you-want (PWYW), identity, and self-signaling in...

retro brands: a yen for the past to dollars now

A recent Wall Street Journal report looks at a not entirely new attempt at reviving old brands. Titled "Old brands get a second shot"...

Using one’s klout to influence customers

A California based social media analytics firm with the unwieldly name of Klout is beginning to wield considerable marketing influence thanks to a "killer...

Ginning up customer reviews

Fraudulently elevating the quality of one's product or service is at least as old as ancient Rome when cheap wine was often passed off...

Omniscient search: not quite the panacea it is held out to be

Britain's Guardian newspaper has a piece on "How bots are taking over the world"? The authors note that a shocking 70% of all trades...

Optimizing customer satisfaction via price discovery

Earlier in the month noted consumer advocate and Chirstopher Elliott wrote in the Washington Post on a new internet entrant to in the crowded...

Owning the consumer: Online travel agencies vs service providers.

Online Travel Agencies like Expedia and Orbitz have roiled the hotel and, to a considerably lesser degree, the airline industry since they appeared over...

Reaching for the sky with social media

It is a rare day when some airline somewhere does not get flak for a range of woes, real and imagined, felt by customers....

Real time deals and irrational consumers

Two recent though disparate developments affecting consumers could enable marketers across diverse fields to better attract the attention of consumers' whose behavior is even...

Consumer disloyalty: on the ascent?

Last week Time magazine ran a story based on Accenture's 2011 Global Consumer Research Study headlined "Most Consumers Switched Service Providers in 2011" and...

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