Vidya Priya Rao

How Designing Your Website Is Like Renovating Your Home – Part 2

Your home is your oasis; it is a reflection of who you are and is your most valuable asset. Having lived in it for a while, you know what works and what’s missing. By fixing this in your renovation project, you make your home...

8 Reasons How Building Your Website Is Like Building Your Home – Part 1

You feel most comfortable when you are home in the whole world, and home is an essential ingredient to a meaningful life. Moreover, as you set out to purchase or build your home there is much anticipation as you start building equity, and it...

Create Websites That Attract Top Talent and New Business

Your website is there 24*7*365, and year after year, and is the virtual face of your company. Moreover, when you get an expected or unexpected visitor your virtual employee or sales person gets only one chance to capture your visitor’s attention and make a...

Customer Experience versus Employee Experience: Which Matters Most?

Perhaps the oldest debate in life is — which came first, the chicken or the egg? Similarly, a vexing question long debated by savvy leaders is whether: it is my customer's experience or my employee's experience first? employee engagement leads directly to business successes, higher...

Is customer experience just another management fad?

It all started with a call from my mother on Wednesday at about 5.00 pm; wanting me to contact our cable service provider as the service was disrupted. I had opted for this service provider, as it represented absolute values, ideas, and mindsets, and I...

A Trip to TSP Store: Why Employee Engagement Matters to Customers

Here's a little story about how I walked out of the Telco Service Provider  (TSP) store for the last time. My loyalty to the brand had assumed so many things about how much I matter to them. But, in reality, at the moment of...

How marketing can apply service design thinking to do KYC (know your customer)

As a marketer whenever we talk about marketing, what comes to our mind is “Target Audience, Customer, Campaign, ROI.” However, customers often view us marketers as slimy or even evil – people who invisibly manipulate their insecurities, fears and weak moments in the pursuit of...

Service Design Thinking: It’s About Customer Experience

As digital marketers, when we introduce ourselves to potential clients, we are continuously reflecting on how we describe the work we do and what sets us apart. How do we them understand what we mean by service design thinking and what that means for...

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