Vandana Ahuja

Can Social Media Be Used by Corporates To Manage Customer Satisfaction?

It is common place knowledge that Customer Satisfaction is the differential between Customer Perception and Customer Expectation. If the client perception of the product delivered is lower than their expectations, negative satisfaction is the result. If however the client's perception of the product delivered...

Corporate Blogs Can Make Organizations Customer-Centric

As senior executives from General Motors tried to figure out ways to understand market sentiment, a suggestion from a reader on the corporate blog caught the eye of executives. It said: Offer a "green" alternative for every model you market and do it now. Hybrids...

Building Brand Equity Through Social Media

Paul Legutko's discussion: "......, but simply the fact that someone is staring at your company logo and creative for a certain period of time. This has an inherent branding value, and "branding" is something both marketers and management understand......high-volume sites can have significant brand-equity." and…

The Correlation Between Consumer-Generated Media and Sales

As the democratisation of consumer expression leads to a viral proliferation of information online, the new age communication ecosystem has prompted the need for a careful evaluation of the potential of CGM or buzz as it is called. With each passing day, consumers find...

The Era of the Empowered Consumer: Why Do Consumers Generate Content?

At times, as customer expectations are met and desired level of customer satisfaction achieved, a company is left with a happy customer. What is a happy customer most likely going to do? He is going to- 1.Refer to the company's product happily whenever he engages…

Peer Reviews and Consumer Behavior

Here is something which corroborates my thoughts on Opinion Leaders and CGM and The era of the empowered consumers- A report published at ReportonBusiness.com about Online Buyers scouring for deals The findings of the report include- 1. More and more online buyers are turning to…

The Customer Was King, and We All Seemed To Know It

According to the fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey, polling 279 U.S. Chief Marketing Officers, Vice Presidents of marketing, and Marketing Directors and managers, and focussing on new media/CGM, integrated marketing and industry ethics, only about 12% respondents had CGM...

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