Vadiraj Katti

Why WhatsApp Customer Support is a Game Changer

On August 1st, WhatsApp announced the launch of its much-awaited Business API, and Sparkcentral is proud to be an early access WhatsApp Business solution provider. Now with the help of Sparkcentral, you can offer WhatsApp customer support. The Business API is an extension to...

Proactive Engagement: 3 Reasons to Invest Now

Most contact centers are reactive, customers reach out to brands in search of answers to their questions. In today’s day and age, there are innumerable ways for customers to reach out to brands which lead to an overwhelming volume of inbounds that agents have...

Why chatbots in the contact center won’t replace live agents

There are more than 34,000 chatbots on Facebook messenger alone built by brands to help people access anything from news stories to suggested cheese pairings for wine. Gartner predicts that by 2021, more than 50% of enterprises will spend more per annum on bots...

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