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Vadiraj Katti

Vadiraj Katti
Vadiraj Katti is a Senior Product Manager at Sparkcentral. His passion for putting customers first while solving hard product problems made him transition roles from Software Engineer to Business Analyst to Product Management. At Sparkcentral, he works on building product features that champion effortless customer service through digital messaging channels.

Why WhatsApp Customer Support is a Game Changer

On August 1st, WhatsApp announced the launch of its much-awaited Business API, and Sparkcentral is proud to be an early access WhatsApp Business solution...

Proactive Engagement: 3 Reasons to Invest Now

Most contact centers are reactive, customers reach out to brands in search of answers to their questions. In today’s day and age, there are...

Why chatbots in the contact center won’t replace live agents

There are more than 34,000 chatbots on Facebook messenger alone built by brands to help people access anything from news stories to suggested cheese...

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