Mike Fox

How to avoid the spam trap in email marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting increasingly strict meaning that the potential for legitimate marketing emails not reaching the intended inbox is getting higher. Currently it is estimated...

Are spam traps undermining your email marketing?

A recent study by DDV (The German equivalent of the DMA) reveals that on average an email database will contain at least five spam traps. Five in a list of 100,000 doesn’t sound that bad, right? After all that’s only 0.005 per cent. But...

Don’t worry be API

According to HR Magazine stress in the workplace is now the second biggest challenge for HR professionals, behind recruitment and retention. Given that 60 per cent of workers claim to have suffered from ‘significant’ stress over the past 12 months it’s no wonder that...

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