Tony Zambito
Tony Zambito
Tony is the founder and leading authority in buyer insights for B2B Marketing and Sales. In 2001, Tony founded the concept of "buyer persona" and established the first buyer persona development methodology. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep buyer insights that tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
The Redesign of Customer Experience in the Digital Age
Orienteering has become the new rage of outdoor sports and hiking. It is a sport that requires navigational skills using the tools of an...
3 Ways to Enable The New Digital Buyer Journey
In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body...
How to Focus on Buyer Goals to Grow Top Line Revenue
Recently, I watch the HBO documentary on the legendary UCLA Dynasty where UCLA won ten NCAA basketball titles in twelve years between 1964 and...
3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
In sports today, there is plenty of talk about parity in teams for such leagues as the NFL, NBA, MLB, and NHL. To some...
Buyer’s Goal Orientation Make Decisions More Than a Matter of Choice
When we are faced with choices, sometimes they can be gut wrenching. There are choices we have to make that can be especially personal...
Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
The concept of goals has been around for centuries. Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes. Here...
The Pull of the Digital and Social Media Storm
Image by HubSpot via Flickr The CMO Council Marketing Outlook 2010 Report, published April 19th, points to the digital transformation of marketing. This annual report...
3 Not-So-New Social Behaviors of the Digital Buyer Persona
Image by luc legay via Flickr I was in a mall recently and couldn't help notice the banners boldly announcing to follow the mall on...
The 10 Rules for Creating a Buyer Persona: Rule 10 and Final Recap
Image via Wikipedia Some of the great orators of our time had the gifted ability to communicate as well as rally an entire nation. One...
The 10 Rules for Creating a Buyer Persona: Rule 9
Image via Wikipedia When the compass was invented by the Chinese during the Qin dynasty (221-206 B.C), it radically changed civilizations and ushered in many...
The 10 Rules for Creating a Buyer Persona: Rule 8
Image by melgupta via Flickr An interesting show to watch is Extreme Makeover Home Addition. It is quite an amazing process when they can take...
The 10 Rules for Creating a Buyer Persona: Rule 7
Image via Wikipedia When MS Excel came into existence many years ago, it was a significant leap in computing power. The uses for MS Excel...
The Rise of the Digital Buyer Persona
I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now. ...
The 10 Rules for Creating a Buyer Persona: Rule 6
Image by kevinzhengli via Flickr The quest for information can be addicting. In organizations where the leadership is mostly analytical in nature, the need for...
The 10 Rules for Creating a Buyer Persona: Rule 5
Image via Wikipedia When you travel to a foreign country where you are not familiar with the culture or the language, it can be exciting...
Can Culture Shock Align Sales and Marketing?
Image by scottpowerz via Flickr A couple of years ago, Dave Stein made this provocative statement on his sales leadership blog about sales and marketing...
The 10 Rules for Creating a Buyer Persona: Rule 4
Image by Peter Fuchs via Flickr Understanding your customer’s pain points has been a staple of sales and marketing for quite some time. Gaining a...
The 10 Rules for Creating a Buyer Persona: Rule 3
Image by nubui via Flickr Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping? You...
The 10 Rules for Creating a Buyer Persona: Rule 2
Image by Trinity via Flickr If you've visited Fisherman's Wharf in San Francisco, you've undoubtedly encountered the many street vendors. One of the most visible...
The 10 Rules for Creating a Buyer Persona: Rule 1
The rise in popularity of buyer personas has also meant a rise in people getting them wrong. The building awareness of the term and...