Tony Zambito
Tony Zambito
Tony is the founder and leading authority in buyer insights for B2B Marketing and Sales. In 2001, Tony founded the concept of "buyer persona" and established the first buyer persona development methodology. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep buyer insights that tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
Four Steps to Reinventing the B2B Buyer Experience
One of the clearest mandates being heard from B2B buyers today is the desire for buying experiences that offer more than just a product...
A Conversation on 7 Buyer and Sales Trends to Watch in 2011
Every once in a while, you have to admit you just didn't get it right. My recent post entitled Seven Buyer and Sales...
B2B Imperative: Reinvent the Sales Experience
Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. Buyers are asking for better experiences and better solutions. ...
Seven Buyer and Sales Trends to Watch in 2011
Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state...
How Social Media is Transforming the B2B Buying Experience
This past year we've witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels. Without question, social...
Reinvent the B2B Buyer Experience to Grow Revenues
Optimizing revenue growth is by far the toughest assignment for sales and marketing today. While the concepts of the pipeline and the funnel...
Is it Time to Reframe the Sales and Marketing Alignment Debate?
We, as a country, have just witnessed another mid-term election of the House as well as Governor races in various states. Opposing sentiments are...
The Demand for Buyer Experience
<img class="alignleft" src="http://upload.wikimedia.org/wikipedia/commons/d/de/Wealth_of_Nations_title.jpg" width="250" /> One of the most fundamental concepts in economics is that of supply and demand. It has been the prevailing...
The Design of Buyer Experience
The expression “monumental shift” is a powerful one. It is filled with connotations that represent and implies transformational changes are occurring. In the world...
Macro Trends Transforming the Buyer Experience
Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with Software Advice, as well as read her article Tailwinds for Marketing Automation...
Buyer Interaction Shapes Buyer Experience Design
One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. An interesting man and pioneer of...
The Seven Phases of the Buyer Experience Journey
At one of the last TED Conferences held in the intimate setting of Monterey, California and led by its' founder Richard Saul Wurman, I...
The 7 Principles of Buyer Experience Journey Mapping
A few years ago at the first mPlanet conference ever held, I had the opportunity to listen to and speak with Dan Henson who was...
The Four Elements of Buyer Experience Ecosystem Thinking
B2B market CEO’s must feel a little like the great explorer’s of our time. Embracing buyer experience strategies and experience design in the B2B...
What Can CEO’s Do To Raise Their Buyer Insight IQ?
For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust...
The 4 B’s of Buyer Experience Innovation
Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in...
Buyer Experience Innovation: 5 Management Principles
Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80's and 90's when technology...
Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today. Compounding these challenges...
The Defining Moments in Digital Marketing
Cover via Amazon This has been a summer of many defining moments on a personal level. Graduations, rare extended family vacation, a wedding, a 25th...
Buyer Persona Insights
The concept of goals has been around for centuries. Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes. Here...