Thomas Wieberneit
Thomas Wieberneit
Thomas helps organisations of different industries and sizes to unlock their potential through digital transformation initiatives using a Think Big - Act Small approach. He is a long standing CRM practitioner, covering sales, marketing, service, collaboration, customer engagement and -experience. Coming from the technology side Thomas has the ability to translate business needs into technology solutions that add value. In his successful leadership positions and consulting engagements he has initiated, designed and implemented transformational change and delivered mission critical systems.
Here’s why Nimble is so successful
The News In the past few weeks there have been two interesting announcements by Nimble. First, on June 14, 2018 Nimble announced a partnership with…
The future of CRM – as seen by Salesforce
The News On June 13, 2018, during its annual Connections event, Salesforce announced a number of additions to their marketing cloud and their ecommerce and…
SAPPHIRE 2018 – The Return of the Suite
SAPPHIRE 2018. In an Orlando convention center, far away from Walldorf SAP holds its annual conference, boldly going where no one has gone before. But…
Engagement, Experience, GDPR and Data Greed
As you might guess if you have read a few of my posts, I am not a person that is adverse to CRM and other…
Blockchain and AI — Power Unleashed
Two of the biggest and most discussed topics in the past couple of years or so have been Bitcoin and artificial intelligence with machine...
SAP Strategy – Decyphered
Much has happened in the SAP world in the past few months that were covered by the requisite number of announcements – and a good…
Salesforce Field Service Lightning – Bulls Eye on better Experience?
The News On April 17, 2018 Salesforce announced their next-generation Field Service Lightning, which shall take customer experiences to new heights. The release implements four…
SAP acquires CallidusCloud – Take Two
The News SAP has recently announced the completion of the acquisition of Callidus Software, Inc. Unsurprisingly, CallidusCloud’s assets shall get consolidated under the umbrella of…
How to use Technology Drivers to Create Engagements that are Successful and Stick
Will we see immersive advertisements like they are in all plasticity shown in the 2002 movie Minority report (yeah, it is that old)? Will...
Clari – Nipping at Salesforce’s Heels?
A brief while ago I had the chance of talking to Andy Byrne, CEO of Clari, about how AI can help making sales organizations more…
Salesforce acquires MuleSoft – A Defensive Move
The News On March 20, 2018 Salesforce announced the signature of a definitive agreement to acquire Mulesoft for a whopping 6.5 billion USD – whopping…
Rethink CRM to be CEM
Businesses are in a difficult situation. Today’s customers demand more experiences and contextually relevant engagements than they are equipped to deliver. The secret behind the…
Salesforce Sales Cloud Supercharged – Einstein’s next Move
A few days ago Salesforce announced an update to its sales cloud that features Einstein powered predictions, insights, and productivity. The press release is linked…
Sharing Economy – A Rant
In the past weeks I have been to some events. Their main topic has been ‘digital transformation’, which is a term that currently gets used…
Nimble Mobile CRM 3.0 – A Quantum Leap?
The News On February 14, 2018 Nimble announced the launch of Nimble Mobile CRM 3.0, their new powerful mobile contact, relationship and pipeline manager for…
CPQ delivered in Customer Experience Fashion
In all likelihood you know that CPQ stands for Configure, Price, Quote. CPQ software helps mainly B2B companies to more efficiently sell highly configurable products.…
Customer Experience is a Platform Play – Always Was
The most important tool that enterprise software vendors have in their respective arsenals is their platform. While Vinnie Mirchandani rightfully states that Enterprise Software Platforms…
Get Ready for the Rise of Voice Commerce
“Alexa, order me a package of washing detergent from my supermarket.” “Hey, Google, what are the must see spots near Kaikoura? Is there a whale...
SAP acquires CallidusCloud – A Snap Analysis from Down Under
The News On January 30, 2018 SAP announced that its subsidiary SAP America, Inc. has entered into an agreement to acquire Callidus Software Inc., a…
SAP CRM for S/4HANA – News from the Customer Frontier
It has been a little more than half a year now that I didn’t update on what is going on with SAP CRM and S/4HANA…