John Perrin
John Perrin
CEO at Tactical Sales Training. I'm a highly motivated sales trainer who specialises in helping B2B Sales Professionals take their performance from good to great. We specialise in B2B focused Sales Training, Sales Management Training & Sales Courses
Setting an Appointment | Free Resource
Welcome to Tactical Resources – it's good to see that you're interested in both growing your business and expanding your knowledge. This resource will...
What Sales Management Can Learn From Zappos and Tony Hsieh
Zappos are now the yard stick for when it comes to creating company culture and generally creating a happy team; a lot can be...
The Bad Sales Ethics Cheat Sheet
We at Tactical Sales Training actively promote sales tactics that try to encourage the good nature of a sales professional, there are however others...
The Not So Secret Reasons for Needing a CRM
Customer Relationship Management automation – is it something you've adopted or considered? The trouble with the majority of CRM systems is that they've become...
Here’s a Quick Way to Understand Consumer Theory
As consumers we tend to have a naïve train of thought when it comes to making purchases, low price eithers means good value or...
High Quality Vs Poor Value: Consumer Theory during Purchase
As consumers we tend to have a naïve train of thought when it comes to making purchases, low price eithers means good value or...
The 12 Forms of Call Reluctance INFOGRAPHIC
What's one of the oldest techniques of prospecting and getting leads? Calling - both cold and outbound - is one of the most successful...
10 Tips for Successful Channel Partner Selection
Channel partners are great for business; they grow both the company and brand allowing you to know that working together is driving increased profits...
Secrets of a Successful Sales Manager [Infographic]
The sales manager; a multi tasking, goal setting, meeting attending machine that has to deal with everything at once but never seems to have...
Selling: What You Should Really Know
The sales world is a mix bunched of professionals who all have a different approach when it comes to selling, there are also many...
Don’t Reward Your High Performers
It's common that you as a team leader or business owner will actively seek out a way to give your team a reason to...