Home Authors Posts by Trisha Winter

Trisha Winter

Trisha Winter
Trisha Winter brings 20 years of technology marketing and management experience to her role as CMO at Amplifinity. With a lifelong passion for brand advocacy and referral marketing, Trisha provides strategic leadership to Amplifinity's brand presence and oversees a full range of marketing initiatives across industry sectors. She shares her expertise on the transformation of marketing as a speaker and author of numerous articles, blog posts, and white papers. When not being awesome in the office, she enjoys spending time with her family, reading and doing laps at the pool.

Why referral widgets fail to create long-term customer relationships

The referral-centric approach vs. the advocate-centric approach Marketers and sales teams alike are focusing on finding new ways to break through the marketing noise....

Organic Acquisition is Great, But Can it be Done at Scale?

Why referral marketing is the best channel for organic acquisition Organic acquisition – kind of an oxymoron. Executives see the word “organic” and they...

New Posts