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Chris Travell

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.

The Future of Customer Experience – Part 1

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Customer Journey – Part Three

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Customer Journey – Part Two

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Products With Plugs vs. Products With Petrol

This week I want to share with you something by my UK colleague, Charles Kirk. Charles provides some thoughts on the concern...

Money Talks – and Listens: Characteristics of Rating and Review Site Users

This is the third of a three-part series from my colleague Dr. David Ensing which discusses the results of Maritz Research's 2013 Online Customer...

Ubiquitous Reviews and Low Participation: Two More Threats to Dedicated Review Sites

Again this week my colleague Dr. David Ensing has done an excellent job in cooking up some thought-provoking food for thought when it comes...

Customer Rating and Review Sites: An Upcoming Crisis of Confidence?

My colleague Dr. David Ensing was quoted in Automotive News yesterday re. a study he did on customer review sites. This is a hot...

Google Think Auto 2013 Conference – Reflections

Looking for ideas to enhance the customer experience in the automotive industry is a fascinating journey. Our company spends a lot of...

Bringing the Customer Experience to the Palm of Your Hand

We've published a lot of stuff on The Ride which deals with the customer experience because we firmly believe that going forward, the customer experience...

Using Technology in the Showroom to Sell More Cars

To enhance the customer experience, Sonic Automotive is equipping all of their client-facing people with iPads to walk customers through the entire buying experience....

Improving the Customer Experience – One Banana at a Time

Above is an actual picture I snapped at my local dealership today.  Cool idea.   As I write, I'm sitting in the waiting area...

Outstanding Customer Experience 101

I had an amazing customer experience this week that I need to tell you about because it's directly applicable to the automotive industry. My wife...

Thanks Henry – We Appreciate it

For those of us who work in the automotive industry, we need to remember the historical significance of today. At 4:00AM on...

Taking Delivery Of Your Car – Wolfsburg Style

Wolfsburg is an interesting place. Not only is it the automotive hub for Volkswagen but it's the home of the Autostadt. ...

Make or Break Customer Satisfaction

I have to give a talk next week at the ESOMAR automotive conference in Wolfsburg. The trick with these things is that...

It’s the Little Things

I mentioned a few weeks ago about Terry O'Reilly (@terryoinfluence) and his radio show on CBC called 'Under the Influence.' This past...

Augmented Reality As a Selling Tool

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Improving the Customer Experience: Lessons from Nespresso

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Women Buy Cars For Different Reasons. So What?

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Tales of Customer Service

Terry O'Reilly (@terryoinfluence) is a Canadian advertising executive and broadcaster who has a program on CBC Radio called 'Under the Influence'. It's a...

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