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Tracy McAvoy

Tracy McAvoy
Tracy McAvoy heads up the marketing department at Business Systems (UK) Ltd and is a passionate B2B technology marketer. Blogging and content creation is a key element of what she does, sharing insights on how call recording and workforce optimisation technologies can be used to build better relationships with customers to drive retention and acquisition.

Improving sales, not a top priority for contact centres

When it comes to what contact centre professionals want their technology investments to deliver for them, improving sales performance and reducing staffing costs came...

5 reasons why you are losing customers and how to prevent it

We all lose customers at some point it’s a fact of life - your competitor may have a better offering or your service may...

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