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Tom Wormald

Tom Wormald
Tom leads all of Yonder’s customer insight work. As well as a PhD in Social Anthropology, he has 25 years’ experience across commercial, public sector and academic research and insight. He is happiest when helping clients’ realise the commercial opportunities that arise from better understanding the people they exist to serve.

Can customers tell you how to run your business?

If you put what’s important to them ahead of what you think is important for your business, and allow your imagination to take over, customers…

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