Tom Caporaso
Tom Caporaso
Tom Caporaso is the CEO of Clarus Commerce, the only company specializing in building, managing and optimizing premium loyalty programs. He has been in the loyalty and subscription space for over 25 years, empowering brands to build better relationships with their top customers for the long-term. A solidified thought leader across the retail and loyalty sphere, Caporaso has a 100% CEO approval rating on Glassdoor, a 2020 leadership award from The Hartford Courant, and has helped Clarus Commerce earn the Connecticut Top Workplaces award every year since 2013.
When it comes to loyalty programs, customers want immediate benefits and they’re willing to pay
Loyalty points have always been a staple of brands’ loyalty programs. But 79% of consumers don’t want to wait for value anymore. Instead, they...