Todd Hedberg

Searching for Loyalty in All the Wrong Places

How to maximize search results for your brand’s loyalty program It’s a pretty safe bet that you’ve used a search engine as part of your online activities today. Most of us search for something three to four times a day on Google, with an average...

XR Can Yield Extraordinary Results

Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are leveraging XR’s potential—including augmented reality (AR) and virtual reality (VR)—to increase consumer engagement with their brands. Immersive XR campaigns help bring brand experiences close to real...

Gamify to Boost Customer Engagement

Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting backward from 100. Twenty questions. These are just a few of the go-to, often impromptu, games that can help rein in...

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