Todd Hedberg
Todd Hedberg
As the Director of Digital Strategy at The Lacek Group I provides strategic digital channel and engagement recommendations to support clients' loyalty reward program growth and performance. Previous experiences include strategic marketing roles in the healthcare, financial, and medical device companies, along with agency work leading digital marketing client services. I have an M.B.A. degree from the University of St. Thomas in St. Paul, MN, where he also serves as adjunct faculty for the Executive Education program for advanced digital marketing certification courses.
AI Marketing Lessons from The Jetsons
Since the early 1960s, TV viewers have been fascinated by the futuristic way of life depicted in Hanna-Barbera’s iconic animated show The Jetsons. What...
Searching for Loyalty in All the Wrong Places
How to maximize search results for your brand’s loyalty program It’s a pretty safe bet that you’ve used a search engine as part of your...
XR Can Yield Extraordinary Results
Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are leveraging XR’s potential—including augmented reality (AR)...
Gamify to Boost Customer Engagement
Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting backward...