Theresa McEndree
Theresa McEndree
Theresa McEndree is the Global Head of Marketing & Corporate Brand for Blackhawk Network. In this role, Theresa oversees a multinational team focused on brand, product marketing and revenue generation. With more than 15 years of B2B marketing expertise, she is a sought-after thought leader with a thumb on the pulse of marketing, retail brand and shopper trends. Prior to Blackhawk, she held senior marketing positions at FreedomPay and Ecount, a Citi company.
How COVID Changed Consumer Rewards
The COVID-19 pandemic has dramatically shifted how consumers shop, spend and pay. These radical changes in consumer behavior have significantly impacted how businesses need...
Digital is All the Rage: Why Employee Rewards Must Include Digital Options in 2021
2020 is in the rearview mirror, and this new year gives each of us a much-needed, symbolic opportunity to hit “restart.” And, the same...
No More Guesswork: Here’s What Your Employees Want for the Holidays
2020 has had its fair share of challenges. Many businesses like yours have had to pivot strategies, shift employee work arrangements and re-evaluate internal...
Why You Should Offer Rewards—Not Discounts—To Recover from the Crisis
As businesses plan for a new normal and evaluate how to recover in the wake of COVID-19, the marketplace will quickly become oversaturated with...
Embrace the New Normal: How to Engage Your Remote Workforce
“Business as usual” feels like a distant memory. In addition to the upheaval of what used to constitute normal workflows before the COVID pandemic,...
Checklist: How B2B Execs Can Tailor Holiday Rewards for Year-Long Impact
If your holiday shopping list looks anything like mine, you have a long, diverse group of people to buy for, and finding something that...
Why to Use Reward-Based Promotions to Create a Better Brand Experience
In the age of the consumer, marketers know that each sale, customer acquisition and customer retained is hard-fought. To add to the challenge, shoppers...
5 Reward Buyer Wishes Incentive Reward Vendors Should Be Able to Deliver
While the basic premise of an incentive program is pretty simple, managing an incentive program isn’t for the faint of heart. From research and...