Theresa McEndree

Why You Should Offer Rewards—Not Discounts—To Recover from the Crisis

As businesses plan for a new normal and evaluate how to recover in the wake of COVID-19, the marketplace will quickly become oversaturated with consumer promotions. Competitors will all be in the same boat—scrambling to recoup losses incurred during the crisis—and ensuring that your...

Embrace the New Normal: How to Engage Your Remote Workforce

“Business as usual” feels like a distant memory. In addition to the upheaval of what used to constitute normal workflows before the COVID pandemic, people have also experienced changes in where they do their work. New research found that 63% of Americans surveyed are...

Checklist: How B2B Execs Can Tailor Holiday Rewards for Year-Long Impact

If your holiday shopping list looks anything like mine, you have a long, diverse group of people to buy for, and finding something that feels personal to everyone feels like searching for a needle in a haystack. Businesses aren’t exempt from this daunting task,...

Why to Use Reward-Based Promotions to Create a Better Brand Experience

In the age of the consumer, marketers know that each sale, customer acquisition and customer retained is hard-fought. To add to the challenge, shoppers have increasingly grown accustomed to constant promotions and rewards and now respond better to frequent discounting than an everyday low...

5 Reward Buyer Wishes Incentive Reward Vendors Should Be Able to Deliver

While the basic premise of an incentive program is pretty simple, managing an incentive program isn’t for the faint of heart. From research and strategy development to customer support and reporting—the list of moving parts is long, and the job is complex. Reward buyers...

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