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Maria Ogneva

Maria Ogneva
I'm the Head of Community for Yammer, the enterprise social network used by 100,000 organizations, including more than 80% of the Fortune 500. At Yammer, she is in charge of social media and community programs, fostering internal and external education and engagement. You can follow her on Twitter at @themaria or on her blog, and Yammer at @yammer and company blog.

Weekly Social Media Tips — Measuring Campaign Buzz In Social Media

Welcome to the pre-Labor day edition of social media tips! You didn't think I'd let you go on your long weekend without a tip,...

Weekly Social Media Tips – Locating Thought Leaders

To follow up on my advice of finding a social media director / manager, I have created this brief tutorial that can help you...

Hiring A Social Media Manager

I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media...

Hurricane Katrina: Five Years Later

Five years ago, too many Gulf Coast residents' lives were changed forever. The devastation of Hurricane Katrina, or Katrina as she became known to...

Making Sense Of Unstructured Social Media Data

Social media has ushered in a new era of a more democratic publishing process, which has been great for us as individuals, as well...

Ten Steps To Improving Your Customer Experience

Firstly, you have to take yourself out of your own shoes and put yourself in the customer's shoes: what is her pain point? What...

Identifying Influencers and Measuring Influence

Welcome back to our weekly social media tips. In previous tips, blogposts and speaking gigs, people have often asked me how to find influencers...

Putting The Experience In Customer Experience

There's been a lot of talk lately about Social CRM,CEM (customer relationship management) and other M's. I think M, which stands for management, is...

Weekly Social Media Tips: Engagement Channels

Welcome to another installment of social media tips! You are back this week, which means that I didn't completely scare you off with last...

Weekly Social Media Tips and Tricks

I actively blog, tweet and speak about best practices in social media monitoring, measurement, engagement, customer service and customer expience. With that, I get...

Walk A Mile In His Shoes

This post was inspired by Phil Simon's post yesterday on Mike 2.0, the open source standard for information management, as well as many other...

The Present And Future Of Location-Based Services

I just came back form the Geo-Loco conference, which is exactly what it sounds like: a conference focused on adoption of and issues around...

Are We Listening Up The Wrong Tree?

I love social media, and I love making sense of things. It was only natural that I was trying to monitor and make sense...

Influence Me This – Social Media Speaks Up About #InfluencerProject

The social media world has been abuzz with very honest (well, social media tends to be honest anyway) feedback on the (in my opinion)...

The Social Customer

There has been a healthy discussion around the concept of the Social Customer that I’ve been observing and participating in, and this post was...

Your Untapped Goldmine

Here's one resource you are probably not using to its 100% capacity: your employees. And I don't mean it in the run-em-into-the-ground-work-around-the-clock kind of...

Fun With iPhone 4 And Social Media Monitoring

All of social media was abuzz today with news of the new iPhone. In fact, the new iPhone, iPhone 4, generated 30,000 mentions just...

The “Right” Degree of Automation

Social media monitoring and measurement is hard. Knowing what to do with the data, how to respond and how to engage is harder. Being...

Will Top Kill and Oil Spill Kill BP?

The BP oil spill has been front and center in the news and in our minds for the past month or so. The numbers...

Twelpforce: Best Buy’s Social Customer Service Perspective

I had the good fortune of having John Bernier of Twelpforce on my inaugural BlogTalkRadio show on Monday. For those who don't know, Twelpforce...

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