Syed Balkhi

How to Skyrocket Customer Engagement using Email

Communication between businesses and consumers is known as customer engagement. Keeping customers engaged in your company is the key to growing and retaining customers over time. Typically, engagement encompasses several different communication lines, including social media, on-site chat, and email.  Today we are going to...

How to Boost your Email Marketing Conversion Rate

One of the struggles business owners face is converting email subscribers into customers. A stunning 61 percent of bloggers use email marketing as a way to promote their content. However, many eCommerce businesses need email marketing if they want to maintain a strong relationship...

How to Use Social Proof to Improve Customer Trust

Business owners know that if they want to build trust with their customer base, they must be aware of marketing psychology. There are plenty of interesting ways that human psychology directly links to the buying decisions of consumers. Today we are going to talk...

4 Ways to Get More Customers with Giveaway Campaigns

All business owners have the goal of getting new customers to land on their website. In fact, 63 percent of businesses say their biggest problem is obtaining new leads that they can convert to customers. There are plenty of ways to increase your visibility...

How to Identify Customer Pain Points

All business owners have one common goal -- build a successful company. Some people measure their success by sales and conversions, and while this isn’t a wrong answer, it’s certainly not complete. Real success in business stems from creating a company that can solve...

How to Cultivate a Killer Customer Service Team

An excellent customer service team can make or break a business. There are plenty of reasons to grow and expand your team as your business and audience grow. The first reason is you want to make sure the customers who buy something from your...

How to Boost Customer Loyalty Without Using Discounts

There are few things more valuable to a business than the loyalty of their customers. When someone shops with your business, you want them to continue coming back and making repeat purchases. Research shows that customers who come back for a second or third...

How to Use Color Psychology to Boost Ecommerce Sales

Marketers have a whole bag of tricks that they use to convert customers and generate leads. One of the least talked about, but most important, tricks is the use of color to convince consumers to feel and act a certain way. The connection between...

How to Create a Winning Value Proposition for Your Customers

Business owners around the world are tasked with finding new ways to provide value to their customers. We can all think of a product or service description that completely blew us away and resulted in us making a purchase. Do you remember what you...

How to Create Social Proof to Attract More Customers

Business owners use social proof to gain the trust of their customers and as a way to improve their conversion rates. Social proof is a phenomenon where consumers are more likely to buy a product or service if they feel like it’s the socially...

How to Improve Customer Engagement on Social Media

IMAGE SOURCE: https://unsplash.com/photos/ra4vJwxnvAo Social media is, without a doubt, one of the best ways to grow your blog or eCommerce storefront. You can communicate with your audience on a variety of platforms, and all of that information helps you build a robust and dependable brand....

How to Use Automation for a Superior Customer Experience in 2019

IMAGE SOURCE: https://unsplash.com/photos/0E_vhMVqL9g Consumers are always looking for businesses that they can relate to, and that treat them well. These same folks will quickly leave a company behind that doesn’t deliver a stellar experience and support. Research from Kapow explains that 68 percent of customers...

How to win customers with voice search in 2019

Every single person who operates a website or owns a business understands the value of search engine optimization (SEO). For years marketers and people hoping to grow their blog would carefully craft their keywords and use these words sparingly throughout their content in an...

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