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Swati Sahai

Swati Sahai
Swati is an experienced content and digital marketer. Her interests lie in marketing technology, customer experience and analytics and she has written extensively on those topics. She leads content marketing at Pointillist, a customer journey analytics platform that helps discover high-impact customer journeys.

Why Traditional Marketing Analytics Tools Fail and What To Do About It

In a new CMO council survey, 52 percent of end consumers said the most important attribute of a brand experience is fast response times...

How To Optimize Omnichannel Customer Journeys With Customer Journey Analytics

You walk into a store to buy a toy for your kid. Facial technology at the door identifies you as a repeat customer and...

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