Shailendu Verma
How to budget for a CRM implementation
Many business owners and CXOs wish to budget for their IT initiatives. In this article, we will be exploring one such approach keeping in mind a CRM implementation case on hand. So let's get on with it. Analyzing CRM implementation as a...
Empowering Sales team to do efficient collections
Often, one of the job that comes along with making sales is collections. It is not unusual to see the customer representatives remind their business contacts regarding pending payments. Though tedious and not the "defined responsibility", chasing accounts receivables is an important task. Getting...
Social Media Listening | Key to customer experience management
We are living in a connected world and dissemination of information is faster than ever before. Customer experience, be it good or bad, are often shared publicly over social media specially over Twitter and Facebook. I believe, as humans though, we have the...
Top reasons why eCommerce need CRM Integration
Many online brands have failed to realize the potential value an integrate CRM can bring in. This article looks at the basic integration touch-points which an online store must have with a CRM solution. The article then explores the business benefits such a integrated...