Surabhi Ghosh Chatterjee

How Design Thinking can help businesses craft delightful customer experiences

Uber doesn’t own any vehicle and yet it disrupted the transportation landscape; Airbnb disrupted the hospitality sector without owning a single property. Both these companies did this because they were able to gauge the changing expectations and anticipate the latent needs of today’s consumers...

AI and the era of smart marketing and customer service

In 1957, when the first-ever movie based on a super-intelligent computer – ‘The Invisible Boy’ was released. A concept of having intelligent machines was nothing but just a figment of fiction. Less than a century later, today, intelligent machines or Artificial Intelligence is not...

Shopping via Voice Assistants – what do consumers expect?

Theodore Twombly’s attachment with his AI-assistant ‘Samantha’ in the movie HER might have seemed like an outlandish concept, but today with Siri, Alexa and Google Now, becoming smarter and more human, consumers’ relationship with assistants is changing. In a digitally connected world, people are craving...

Mobile will rule the technology landscape this year – trends business leaders should pay...

Marty Cooper invented the first ever mobile in 1973. It took another 20 years for the first smartphone - IBM’s Simon to arrive. Who knew that a clunky, expensive device meant only for the elite will transform into a real ‘smart’ phone and become...

Artificial Intelligence & Augmented Reality will rule the technology landscape and consumer hearts in...

Imagine a world where you can sit next to your customers and have a one on one conversation about their expectations from your brand with every interaction, and deliver on their expectations Every. Single. Time. Seems like a utopian dream? As we move forward in…

Customer experiences are soaring high for airlines industry in a digital-first world.

It was a bright morning of December 17, 1903, when the Wright brothers – Orville and Wilbur made history by flying the first ever aeroplane of the world. This flying machine covered 120 feet (37 m) in 12 seconds, at a speed of...

Retailing in a mobile-first world – what do consumers expect?

There is no denying the fact that we live in a mobile-first world. By 2020, over 70 percent of the planet’s population will own a smartphone. Owing to the internet and smartphone penetration consumer’s buying habits are changing fast. Here is a peek into...

How Retail Industry is winning at customer experiences with Augmented reality & Virtual Retality

Technology advancements are disrupting the way enterprises connect with their customers. The retail industry has been at the forefront when it comes to experimenting with emerging technologies to build delightful customer experiences. Augmented Reality and Virtual Reality are the buzzwords in today’s tech-world. Retailers are...

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