Surabhi Ghosh Chatterjee
Surabhi Ghosh Chatterjee
Surabhi is Marketing Communications Manager at Robosoft Technologies with an extensive experience in B2B marketing in the tech domain. She is a keen follower of all that is trending in the world of mobile, digital marketing & technology and loves to read and write about the developments happening in these domains.
Reimagining Customer Experiences With 3D Technologies
The new normal is evolving every day, and so are customer expectations. One of the major shifts in consumers’ sentiment today is - ‘If...
April Fool’s Day Campaigns For Brands – Yay or Nay!
April fool's day just went by and like every year, it was an opportunity for brands to leverage the hype with out-of-the-box content. It...
How Design Thinking can help businesses craft delightful customer experiences
Uber doesn’t own any vehicle and yet it disrupted the transportation landscape; Airbnb disrupted the hospitality sector without owning a single property. Both these...
AI and the era of smart marketing and customer service
In 1957, when the first-ever movie based on a super-intelligent computer – ‘The Invisible Boy’ was released. A concept of having intelligent machines was...
Shopping via Voice Assistants – what do consumers expect?
Theodore Twombly’s attachment with his AI-assistant ‘Samantha’ in the movie HER might have seemed like an outlandish concept, but today with Siri, Alexa and...
Mobile will rule the technology landscape this year – trends business leaders should pay attention to
Marty Cooper invented the first ever mobile in 1973. It took another 20 years for the first smartphone - IBM’s Simon to arrive. Who...
Artificial Intelligence & Augmented Reality will rule the technology landscape and consumer hearts in 2018
Imagine a world where you can sit next to your customers and have a one on one conversation about their expectations from your brand...
Customer experiences are soaring high for airlines industry in a digital-first world.
It was a bright morning of December 17, 1903, when the Wright brothers – Orville and Wilbur made history by flying the first ever...
Retailing in a mobile-first world – what do consumers expect?
There is no denying the fact that we live in a mobile-first world. By 2020, over 70 percent of the planet’s population will own...
How Retail Industry is winning at customer experiences with Augmented reality & Virtual Retality
Technology advancements are disrupting the way enterprises connect with their customers. The retail industry has been at the forefront when it comes to experimenting...