Stephanie Tilton
Stephanie Tilton
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. She is a founding member of the Savvy B2B Marketing blog, and contributes regularly to the Content Marketing Institute blog.
How Converged Media is Changing Content Marketing
As if marketers aren't juggling enough balls in the air, they now need to wrap their heads around the concept of converging their various...
Are Your Content Registration Forms an Entry Point or a Barrier?
Content registration is sometimes considered a no-brainer in the content generation and distribution process: Write a white paper, eBook, or other content asset, put...
Beyond Buyer Personas: Connecting with Today’s B2B Buyers
Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions...
CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping...