Stephanie Tilton

How Converged Media is Changing Content Marketing

As if marketers aren't juggling enough balls in the air, they now need to wrap their heads around the concept of converging their various content efforts. According to a recent report published by the Altimeter Group, marketers "must converge their media efforts by combining...

Are Your Content Registration Forms an Entry Point or a Barrier?

Content registration is sometimes considered a no-brainer in the content generation and distribution process: Write a white paper, eBook, or other content asset, put up a landing page and reg form, and you're off, right? The problem is that registration can create friction in...

Beyond Buyer Personas: Connecting with Today’s B2B Buyers

Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. Here he explains why buyer personas are...

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. In this age of the empowered buyer, successful organizations are the ones that shift from...

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