Steven Van Belleghem

Consumers regard brand fans as unreliable

Yesterday, InSites Consulting launched the 2012 edition of its "Social Media around the World" report. One of the things that really surprised me was...

10 striking conclusions of the Social Media around the World 2012 study

Today InSites Consulting published the third edition of its study "Social Media around the world" in collaboration with data and sampling partner SSI and...

Time for the right discussion about social media in the office

Many companies have made their decision about social media usage by employees during office hours. Some companies don't allow anything, some have limited access...

How to convince your management about social media? Don’t talk about it.

It must be one of the questions I get very often: "Steven, how can we convince our management team to invest more in social...

Marketer, stop hiding behind your brand!

Who should be a brand's main ambassador? The main user of the brand? The first person to try a brand? Who do you think? I...

The absurdity of a year plan

Pretty soon all marketing managers can draw up their year plans and budgets for 2013. It will be busy times! However I am more...

Does your company suffer from “service schizophrenia”?

The majority of conversations about a brand are about its service and product quality. If your company manages to offer a decent product and...

The end of internal communication?

A few weeks ago the subject 'internal communication' surfaced during one of my workshops at a major company. The CEO's opinion on internal communication...

Fans as Conversation Managers

The number of online conversations about brands keeps growing. An increasing number of brands have the intention to manage these conversations. We perceive an...

Markets will always be conversations, so I don’t fully agree with Jeremiah Owyang

I am a dedicated follower of the work of the Altimeter research group. I love to read the opinions and research reports of their...

We are not perfect

Do you know of a perfect company? Where all employees collaborate perfectly? Where nothing ever goes wrong? Where the customer satisfaction is astronomically high?...

6 ways of thanking Facebook fans

It is becoming a sort of tradition, isn't it? When a brand reaches a given symbolic Facebook fan number, they look into original ways...

Three methods used by Heinz to boost consumer involvement

Every company wants to reach as many people as possible. Theoretically, we all know what it takes to attain that goal: relevance. Building and...

Do companies use the 4Cs of the Conversation Company?

In the past few months we (InSites Consulting, sample and data collection partner SSI and translation agency No Problem!) collaborated on a survey on...

Research: A minority is listening, a very small group is in on the conversation

In both my books, The Conversation Manager and The Conversation Company, I make a plea for listening to and conversing with clients. Two years...

Managing 4 C’s: Customer experience, Conversation, Content and Collaboration.

Today, I discuss the 4 C's that you can use to manage your Conversation Company. These pillars work perfectly in a culture as described...

Conversation Management in a B2B setting: Is that an option?

It is the most frequently asked question before, during and after my workshops: "Steven, can this conversation vision also be applied in B2B companies?"....

The consumer as consultant

Usually I appreciate most marketing co-creation cases which I encounter as an excellent PR campaign. There is nothing wrong with that, of course, but...

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