Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.
December 03, 2019 If I think about the trends that will define 2020, there’s one word that keeps popping up in my head and that’s…
November 25, 2019 We’re almost at the end of an exciting year and I’ve decided to gather some of my favourite 2019 trends that will…
October 20, 2019 Reinventing yourself for the sake of your customers can be scary. In fact, companies often decide against testing and implementing great ideas,…
Marketing has changed intrinsically over these past few years. In fact, the only thing in marketing that remained stable is its purpose, which is to…
Trusting algorithms over humans Trusting machines works exactly the same way as trusting a human: if Phil always pays my invoices on time, I will…
Efficiency & the era of Pig Data When a new or a matured software enters the market, it’s typically used to increase the speed and…
Payment A big booming investment market will be that of the payment industry. Let’s face it, until now, banking and finance has remained relatively sheltered…
#1 Data comes to the front line of sales Every customer touchpoint is going to become more digital. This trend may have started before 2019,…
#1 The Arrival of the Retail Ecosystem: Tencent, Carrefour, and others I’ve seen so much this year in the evolution of retail, and it is…
November 21, 2018 For a while now, I’ve been talking about my new book, “Customers the Day After Tomorrow,” so I’m sure you’re familiar with…
November 5, 2018 Let's talk about one of the most important paradoxes in customer experience: the “Human Element.” Why is it a paradox? Well, it’s…
President Obama talked at length about his own views on leadership and how he worked to create a movement of hope and change. What I…
Six steps where AI can influence customer experience Today (2017), we entrust all kinds of simple tasks to our virtual assistant, from setting our morning…
Three clear customer benefits in a world of artificial intelligence (AI) Time is probably the scarcest resource of any customer group. Companies like Amazon and…
February 27, 2018 When we think of artificial intelligence, we often think of science fiction films in which robots and people are scarcely distinguishable. In…
I was recently invited to moderate a discussion at the excellent Fuel 2017 technology and innovation conference, hosted by Belgian media company Medialaan. We...
We’ve been working on “search” for the last 15 years. Companies around the world invested a lot in keyword buying and making headlines in...
1.Technology is becoming invisible A few decades ago, technology was very visible… and very big. You had to be quite technical to work with it...
It is not about the technology itself, but about the consequences of the technology Technology is a central part of tomorrow’s customer relationships. In recent...
1. Facebook Canvas With 934 million mobile daily active users it shouldn’t come as a surprise that Facebook launched a mobile only advertisement tool. Facebook...