Steven Van Belleghem
Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.
8 Customer Experience Trends for 2021
December 07, 2020 As is my tradition at the end of each year, I look back at what the past months have brought us (you…
Five crucial ethical questions in the future of Customer Experience
December 01, 2020 As some of you may know, I have recently launched my very first work of fiction: tech thriller Eternal (buy it here…
3 major non-obvious CX trends that surfaced in 2020
November 23, 2020 As you know, at the end of every year, I love to look back and forward to find out which trends have…
How the telecom industry is building ‘an Offer You Can’t Refuse’
November 16, 2020 Telecom industry players have been under tremendous stress for the past years. The ubiquity of the internet, and all kinds of free…
How the media industry is creating an ‘Offer You Can’t Refuse’
October 29, 2020 The media industry has been under a lot of pressure the past few years, especially the more traditional players like newspapers, radio…
How the financial services industry is building an Offer You Can’t refuse
October 15, 2020 The next decade of the financial services industry will be tested by many disruptions that hold as much risk as they provide…
The future of customer experience: How B2B companies are building an ‘Offer You Can’t Refuse’
September 23, 2020 According to research by B2B International, only 14% of large B2B companies have a culture in which the customer experience is deeply…
‘The Offer You Can’t Refuse’ for the retail industry
September 16, 2020 Retail is one of the most cut-throat and fastest moving sectors out there. And so, it’s often the best showcase for the…
Three companies with a great partner in life strategy
September 09, 2020 The last few days I’ve been sharing a lot of content about my ‘partner in life’ and ‘life journey’ concept. As you…
There are so many reasons not to go ahead with the new customer service Zappos just introduced.
July 23, 2020 Zappos, one of the largest shoe e-tailers in the world, has always been famous for their excellent customer service. From the early…
How Customer Experience is changing the healthcare industry
June 29, 2020 Healthcare is one of those industries that everyone needs, but no one really loves. One of the big reasons obviously is that…
What you can learn from Customer King Warby Parker about Customer Experience
June 22, 2020 Warby Parker, the American online retailer of prescription glasses and sunglasses, has the powerful reputation of being one of the most customer…
The opinion of 6 experts on the future of contact centers in a post-corona world
May 19, 2020 Lately, I have been thinking quite a lot about the future of contact centers, especially now that we are dealing with a…
Five digital media tactics to use during the corona crisis
April 20, 2020 Digital channels are vital to communicate with the world and with your clients these days. Companies that invested in digital communication in…
The opinion of 14 experts on customer experience in the post-Corona era
April 06, 2020 The Corona crisis is still raging around the world. More than 1 billion people are presently quarantined, and the economy is having…
“Your brand history is crucial if you want to create a credible shared value proposition” My interview with Professor...
March 25, 2020 As you are reading this, I am working full force on my new book in order to help companies differentiate themselves when…
Emotional Convenience and Responsible Decisions guide you through the Corona Crisis
March 23, 2020 Most industries are currently suffering from the Corona crisis. It struck hard and unexpectedly. We were not prepared for this. Around the…
What quantum computing could mean for customer experience
February 10, 2020 Quantum computing promises to completely change our world. Though it still resides in quite an experimental phase, many experts claim that it…
My CES 2020 conclusions and trends: from the cool stuff to the building blocks of our future
January 10, 2020 I had a blast wandering around at CES 2020 this week, almost like a kid in a candy shop. It was the…
The three major trends that will drive customer experience in the next decade
December 09, 2019 The ‘easy’ years of customer experience are behind us. Yes, we’ve seen truly spectacular changes in service levels in the past two…