Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.
These last few weeks I've had more questions about Klout than in the last two years. In other words, European marketers are discovering there...
Our "Social Media around the World 2012" study is clear: the two social networks with the biggest growth potential are Pinterest and Instagram. They...
Initially, mobile was all about mobile calling. Shortly after that, text messages became popular. Today, it's hard to imagine life without a smartphone. Things...
Yesterday, InSites Consulting launched the 2012 edition of its "Social Media around the World" report. One of the things that really surprised me was...
Today InSites Consulting published the third edition of its study "Social Media around the world" in collaboration with data and sampling partner SSI and...
Many companies have made their decision about social media usage by employees during office hours. Some companies don't allow anything, some have limited access...
It must be one of the questions I get very often: "Steven, how can we convince our management team to invest more in social...
Who should be a brand's main ambassador? The main user of the brand? The first person to try a brand? Who do you think? I...
Pretty soon all marketing managers can draw up their year plans and budgets for 2013. It will be busy times! However I am more...
The majority of conversations about a brand are about its service and product quality. If your company manages to offer a decent product and...
A few weeks ago the subject 'internal communication' surfaced during one of my workshops at a major company. The CEO's opinion on internal communication...
The number of online conversations about brands keeps growing. An increasing number of brands have the intention to manage these conversations. We perceive an...
I am a dedicated follower of the work of the Altimeter research group. I love to read the opinions and research reports of their...
Do you know of a perfect company? Where all employees collaborate perfectly? Where nothing ever goes wrong? Where the customer satisfaction is astronomically high?...
It is becoming a sort of tradition, isn't it? When a brand reaches a given symbolic Facebook fan number, they look into original ways...
Every company wants to reach as many people as possible. Theoretically, we all know what it takes to attain that goal: relevance. Building and...
In the past few months we (InSites Consulting, sample and data collection partner SSI and translation agency No Problem!) collaborated on a survey on...
In both my books, The Conversation Manager and The Conversation Company, I make a plea for listening to and conversing with clients. Two years...
Today, I discuss the 4 C's that you can use to manage your Conversation Company. These pillars work perfectly in a culture as described...
It is the most frequently asked question before, during and after my workshops: "Steven, can this conversation vision also be applied in B2B companies?"....