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Steven Van Belleghem

Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.

The 5 dimensions of your digital infrastructure

A digital strategy does not equal a Facebook strategy. Too many people place Facebook (or Twitter) in the heart of their digital approach. Facebook...

Five small ways of boosting your customer-centricity

We all like to think strategically. So do I. Naturally, a company should always devise a well-thought-out strategy and stick to it. Once the...

Stop comparing yourself to the competition! Learn from the best

Managers generally compare themselves to their direct competitors to judge how their company is doing. All available figures are compared to companies in the...

Think like Zuck!

A few weeks ago, a new business book caught my attention. The title almostpulled me to the book. The book is called 'Think like...

The 10 most frequently asked questions about social media & Conversation Management.

Since the publication of my book 'The Conversation Manager' (2010), I've worked with quite a few companies to inspire and advise them in this...

Interview with Theo Rinsema, CEO Microsoft, on ‘Conversational Leadership’.

Have the digital changes of the last few years changed the requirements for being a good leader? The context that companies operate in has...

Transparency has its limits

One of the most important buzzwords of our digital age is 'transparency'. Consumers expect companies to be open and sincere about what they stand...

It’s about influence, not about influencers.

Over the years, a lot of attention is spend on influencers marketing. Since the arrival of the social web, many marketers look for influencers...

Co-Creation: Consumers make new Center Parcs brochure

Center Parcs is publishing its new brochure at the end of the month. For years, the marketing team has decided what images to use...

Plan for success in social media

Two weeks ago, the paper 'increase your social media effectiveness in 4 steps' was released on this blog. Looking back to the four steps...

From ‘likes’ to ambassadors

Brands were a hot topic on Facebook these past twelve months. Various studies confirmed that consumers are becoming increasingly selective. Also, they have no...

How to write a ‘content conversion’ plan?

Last week, the paper 'four steps to a more effective social media usage' was published on my blog. The first step in this approach...

Make your social media channels more effective in 4 steps

A large number of companies are thinking about their next steps in social media. One of the key factors in any social media strategy...

Everything can be conversation worthy

The business world is full with boring stuff. Don't you agree? So often, companies really try their utmost best to be boring and very stiff...

The future of digital customer service, based on the opinion of 16 experts

Digital customer service is on the rise. More and more companies are finding their way to the social web to answer questions of clients...

ING NL shows the (financial) world that social media & banks CAN work

Two weeks ago, ING NL won the social media award 2012 in The Netherlands. I guess it has been a while, since a bank...

Adapting your content marketing to the 2013 consumer

In the next few weeks many companies will be working on their marketing plans for 2013. For most of them, content marketing will be...

10 to do’s for the Conversation Manager

The role of a Conversation Manager is changing rapidly. Looking at the latest InSites Consulting "Social Media around the World 2012" report, I saw...

Only a small window of opportunity for brands on social media

Even in the modern world, marketing is still about reaching out to a lot of people. Now that the impact of traditional media seems...

Modern marketing means customer collaboration

The use of social media is still on the rise. The introduction of smartphones, tablets and mobile internet have given fresh momentum to the...

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