Sterling Bone
Sterling Bone
Sterling A. Bone is an Assistant Professor of Marketing at the Jon M. Huntsman School of Business at Utah State University and serves on the Arizona State University Center for Services Leadership research faculty network. His research has appeared in notable business journals and has been covered by business press including the Washington Post, Business Week, and Market Watch.
How Customer Participation in B2B Peer-to-Peer Problem Solving Communities Influences the Need for Traditional Customer Service
Can peer-to-peer interactions in a customer support community reduce the need for one-on-one traditional customer support service? New research sponsored by Arizona State’s Center...