Sudeshna Sen is a Senior Director leading marketing strategy and analytics at Merkle. She has a track record of helping companies acquire, retain and grow customers using actionable analytics-driven marketing strategies. She brings in more than 10 years of strategic consulting and marketing experience across health insurance, financial services, and retail. She has particular expertise in customer strategy, predictive analytics, and direct-to-consumer marketing.
Leader's Guide to Contact Center Excellence
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CustomerThink research finds just 25% of Customer Experience (CX) initiatives can show business value. Explore how Customer Success can be used as a "North Star" to create value for your customers and improve CX ROI.