Sudeshna Sen

How you can deliver what the customer wants: a winning micro-moment strategy

Sudeshna Sen -
Ours is an on-the-go, always-on economy, driven by mass adoption of mobile devices that are constantly demanding our time and depleting our attention spans to shorter than that of a goldfish. We constantly and involuntarily reach for our mobile devices at all hours of...

The leading business disruptor and how to prepare for it

Sudeshna Sen -
We live in an age of disruption. An age where disruption is the new normal and disruptive forces are everywhere- reinventing and threatening the way we do business. The only thing more threatening than the disruption itself is its pace and devastating effect on...

This will make you embrace customer journey mindset

Sudeshna Sen -
Organizations today are agile and constantly on the lookout for disruptions. To stay ahead of the curve, they invest in cutting-edge technologies, consider new business models, focus on product innovation, form strategic partnerships, to name a few. They want to be prepared for disruptive...

This is how you make smart investment decisions in customer experience

Sudeshna Sen -
Customer Experience (CX) is the new battleground for marketers. Their cause? To win the hearts and minds of customers. According to Gartner, 89% of marketers expect CX to be their primary differentiator by 2017. Why is CX so important? Today, customers compare your brand...

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How to Sustain Relationships with Customers and Employees During the COVID-19 Crisis

CustomerThink’s Advisors – global thought leaders in customer experience, marketing, sales, customer service, customer success, and employee engagement – share their advice on how to sustain positive relationships with your customers and employees during the COVID-19 crisis.

Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

How to Use CX Insights to Drive Change, Show Business Value

[08/27/2020] In recent years many companies invested heavily in CX programs and teams, but few can demonstrate a measurable business impact. Learn how to overcome three of the biggest obstacles to driving real change with CX insights, and how to measure and communicate the business outcome.

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