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Sudeshna Sen

Sudeshna Sen
Sudeshna Sen is a Senior Director leading marketing strategy and analytics at Merkle. She has a track record of helping companies acquire, retain and grow customers using actionable analytics-driven marketing strategies. She brings in more than 10 years of strategic consulting and marketing experience across health insurance, financial services, and retail. She has particular expertise in customer strategy, predictive analytics, and direct-to-consumer marketing.

How you can deliver what the customer wants: a winning micro-moment strategy

Ours is an on-the-go, always-on economy, driven by mass adoption of mobile devices that are constantly demanding our time and depleting our attention spans...

The leading business disruptor and how to prepare for it

We live in an age of disruption. An age where disruption is the new normal and disruptive forces are everywhere- reinventing and threatening the...

This will make you embrace customer journey mindset

Organizations today are agile and constantly on the lookout for disruptions. To stay ahead of the curve, they invest in cutting-edge technologies, consider new...

This is how you make smart investment decisions in customer experience

Customer Experience (CX) is the new battleground for marketers. Their cause? To win the hearts and minds of customers. According to Gartner, 89% of...

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