Srushti Shah
Everything You Should Know About Customer Profitability Analysis
Customers are the pillars holding the growth and development of your business. Approximately 89% of customers are likely to come back and make another purchase when you offer them a remarkable experience. Customer profitability analysis enables you to segment your audience into different categories...
7 Customer Satisfaction KPIs You Should Track in 2021
Measuring customer satisfaction and related indicators have been a part of corporate success since time immemorial. A purported Soviet spy, Harold Ware, talked about it in as far back as the Soviet Union of the 1950s. The Net Promoter Score, which measures how inclined...
Top 5 Reasons Why You Need to Have Two-Way Personalized Conversations
The real measure of any marketing form is interaction. In conventional forms of marketing, these interactions included faxes, phone calls, sales meetings, and more. Source: Marketo Today, with content marketing headlining online interactions, marketers have turned to measure user reviews, feedback, and more. This is…