Srushti Shah

7 Customer Satisfaction KPIs You Should Track in 2021

Measuring customer satisfaction and related indicators have been a part of corporate success since time immemorial. A purported Soviet spy, Harold Ware, talked about it in as far back as the Soviet Union of the 1950s. The Net Promoter Score, which measures how inclined...

Top 5 Reasons Why You Need to Have Two-Way Personalized Conversations

The real measure of any marketing form is interaction. In conventional forms of marketing, these interactions included faxes, phone calls, sales meetings, and more. Source: Marketo Today, with content marketing headlining online interactions, marketers have turned to measure user reviews, feedback, and more. This is…

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