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Soon Yu

Soon Yu
SCY Advantage Corp
Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. He is the author, alongside Dave Birss, of Friction: Adding Value by Making People Work for It.

Embrace a Dose of Good Friction

Soon Yu -
By Soon Yu and Dave Birss Excerpted from Friction: Adding Value by Making People Work for It. Over the last couple of decades, customer experience…

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