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Sonika Mehta

Sonika Mehta
Sonika is a co-founder at Zonka Feedback - a multi-channel Customer Experience and Feedback Platform. She is passionate about Customer Experience and how Technology can aid and improve it. She helps businesses devise and implement CX programs. She is an avid reader, loves to write poetry and enjoys sharing about her experience in marketing and sales.

Step-by-step Guide to Measuring Net Promoter Score®

NPS has emerged as one of the most popularly used Customer Experience metrics for its simplicity and effectiveness in quantifying Customer Loyalty using a...

6 Ways Restaurants can use Online Survey Tools

Food industry is growing day by day and there are many restaurants at one location. But have you noticed why some restaurants are always...

How to Close Customer Feedback with NPS®?

Closing the Customer Feedback Loop is as crucial for a business as collecting Customer Feedback. If you are collecting Customer Feedback and not working...

When to Use Customer Effort Score?

What is the Customer Effort Score? Customer Effort Score (CES) is a customer service metric that measures the levels of effort your customers have to...

How to Drive Business Growth Using NPS?

When we talk about driving business growth, a number of factors come into our mind. Be it a high quality product, superior quality of...

What is a Customer Satisfaction Survey?

Customers are the backbone of any business and their opinion about a company’s products and services plays an important role. An unsatisfied consumer can...

Why Measure Net Promoter Score (NPS)?

83% of online respondents say they trust the recommendations of friends and family. This figure itself speaks volumes about the significance of the Net...

Trends Driving Digital Customer Experience in COVID19

The customer experience in the digital era is ever-evolving. The emerging cutting-edge technologies in the rapidly changing digital landscape have changed the way customers...

5 Ways to use SMS Surveys for Patient Feedback

It is probably not a thought that comes to your mind immediately — taking feedback from patients. After all, this isn’t hospitality and patients...

What is Closing the Customer Feedback Loop?

You all know that Customer Feedback is essential for any organization. But does merely collecting it serves the purpose? Do you know that 32%...

How to Reduce Customer Churn?

If your customers are unhappy, they will stop doing business with you. There can be many reasons why your customers leave and opt for...

Benefits of SMS Surveys

With the increasing number of mobile users worldwide, several businesses are using SMS as the preferred communication channel to engage and share useful information...

6 Ways to Create Effective Email Surveys

Email Surveys can be described as a data collection method that is used to collect quantitative data with the help of feedback forms that...

Top Three Customer Experience Metrics to Measure for your Business

The success of any business is based on Customer Experience and we know that you do everything to satisfy your customers. But how will...

Customer Satisfaction Metrics that all businesses should measure

Introduction Every business growth is dependent on its customers. Several times companies think that their customers are happy and satisfied with their products and services....

Business Goals For Startups that make you Rule the Market

Establishing a startup venture can be thrilling, grueling, stressful, and sometimes rewarding. Every startup owner begins a startup journey with a lot of plans...

Why use an iPad Survey App for Data Collection?

When we talk about collecting customers' data, many things come into our minds. Customer data can be the demographic details of the customers or...

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