Sarah-Nicole LeFlore
A 5 Step Guide to Crafting a Customer Journey Map
What is a Customer Journey Map? A customer journey map is a visual representation of every interaction an individual customer may have with your brand. It’s essentially a roadmap of the full customer experience, from when a customer...
Why You Don’t Need to Be a Luxury Brand to Offer a Luxury Experience
Luxury brands pride themselves not just on their products but on the experience they offer their customers. Their customers spend a lot and have significantly higher than average expectations. Certain luxury brand practices, like exclusivity and bespoke offerings, aren’t widely applicable to...
What Great CX Looks Like in the Subscription Economy
Subscription-based businesses have exploded in popularity in recent years due to the changing nature of consumer behaviours and eCommerce growth. Traditional industries have been completely reimagined to serve customers on a month-to-month basis, increasing the importance of delivering ongoing, valuable experiences to...
5 Actionable Statistics to Help You Evolve Your CX Strategy in 2021
These five statistics show opportunities for CX growth and progression in 2021 that any business could take on. Take the time to examine them to see how you can take inspiration from them this year. 1. Customers who...
The Soft Skills Essential to CX Success
Soft skills can be challenging to define. They’re the intangible “people skills” that make us more likeable, approachable, communicative, and better critical thinkers. For Customer Experience and Service success, soft skills are essential to building and strengthening rapport and relationships with customers....
The Essential Priorities for Improving CX Survey Design
Whether you are developing a customer experience survey for the first time or want to give your existing surveys a refresh, we’ve narrowed down the essential priorities of survey design to focus on. Consider these priorities if you want to maximise the...
4 Behaviours of Loyal Customers
Customer loyalty is essential to business success. Gaining new customers is expensive and challenging, so it should be a priority for any brand to maintain existing relationships with the customers who keep coming back. Having satisfied customers is excellent,...
Crafting Survey Invitations for Higher Response Rates
When sending out a survey to customers via email, you want to receive the best quality and quantity of responses. People often put all of their energy into crafting the perfect survey, and neglect to put enough effort into designing the invitation....
The Importance of Delivering Omnichannel CX
It is essential to offer your customers effortless experiences to keep them coming back. An omnichannel approach facilitates this, with seamless movement across touchpoints along the customer journey. We are living in an era where the most loyal of customers are omnichannel...
Strategies to Relieve Pressure and Improve CX in 2021
2020 was a challenging year for everyone, but there is hope in the new year. With the introduction of a vaccine for the coronavirus, populations worldwide can feel hopeful that, slowly but surely, normalcy will return. Unfortunately, the difficulties of 2020, for...
CX for Gen Z: How to Appeal to the Youngest Generation of Customers
Gen Z was born between 1996-2010. Gartner describes them as prudent, innovative and digitally innate. They are the fastest-growing group of customers, employees and voters. Their expectations are incredibly high in many respects and they desire to make positive changes in the...
How To Recognise the Value of Contact Centre Agents in COVID-19
2020 has been tough on everyone. In the realm of CX, customers are stressed and their expectations are as high as ever. This weighs heavily on frontline employees who must deal with customer frustration head-on. For many businesses, contact centre agents have...
3 Ways to Introduce Gamification to Your CX Strategy
Gamification is a strategy used to add elements of game playing and design to non-gaming settings. Adding game-like features to existing settings can bring about increased engagement from existing customers and attract new customers to your brand. There are so many different...
Using Sentiment Analysis to Improve CX
Your customers are always talking to you, but how well are you listening to how they are feeling? The quantitative feedback you receive from customers in terms of NPS, CSAT or CES metrics is incredibly valuable in terms of understanding how your...
The Key to Great CX? Balancing Delight and Ease
Delight has become a customer experience buzzword. Some think customers will stick around if they are dazzled with perks and discounts. By contrast, some experts believe that you should forget about delighting your customers and that the best experience is the easiest one. Which is…
Using Personalisation to Effectively Improve CX
Having a personalisation strategy is practically mandatory these days if you want to be good at CX. And there are countless opportunities and practices to introduce personalisation to your business to change and improve customer experience. Customers have grown to expect and...
How to Build a Successful Loyalty Programme
Customer loyalty and retention is essential to the success of any business, but just because a customer likes your brand, doesn't mean that they will be loyal to it. If a better offer comes along they may choose to leave you for...
5 Ways to Thank Your Customers
A thank you is a small gesture that goes a long way and it can really improve a customer’s perception of your business. One of the main reasons customers churn is that they feel under-appreciated. Most successful businesses do value their customers,...
Top 6 Priorities to be Successful in eCommerce CX
eCommerce has revolutionised the way we shop. In this post, we explore several factors that have become important to creating a successful eCommerce experience and are positioned to become increasingly essential in the years to come. 1. Omnichannel...
Using Emotional Intelligence to Improve Contact Centre CX
Emotional intelligence, often referred to as EI or EQ, is the ability to discriminate between different emotions in oneself and others and use emotional information to influence behaviour. It is an essential skill for relating to other people and an invaluable tool...