Sarah-Nicole LeFlore
Using Personalisation to Effectively Improve CX
Having a personalisation strategy is practically mandatory these days if you want to be good at CX. And there are countless opportunities and practices to introduce personalisation to your business to change and improve customer experience. Customers have grown to expect and...
How to Build a Successful Loyalty Programme
Customer loyalty and retention is essential to the success of any business, but just because a customer likes your brand, doesn't mean that they will be loyal to it. If a better offer comes along they may choose to leave you for...
5 Ways to Thank Your Customers
A thank you is a small gesture that goes a long way and it can really improve a customer’s perception of your business. One of the main reasons customers churn is that they feel under-appreciated. Most successful businesses do value their customers,...
Top 6 Priorities to be Successful in eCommerce CX
eCommerce has revolutionised the way we shop. In this post, we explore several factors that have become important to creating a successful eCommerce experience and are positioned to become increasingly essential in the years to come. 1. Omnichannel...
Using Emotional Intelligence to Improve Contact Centre CX
Emotional intelligence, often referred to as EI or EQ, is the ability to discriminate between different emotions in oneself and others and use emotional information to influence behaviour. It is an essential skill for relating to other people and an invaluable tool...
Learn How CX Was the Key Theme in Jeff Bezos’s Recent Statement to Congress
While we already knew that Bezos is customer-obsessed and attributes Amazon’s success to its customer-centricity, it's interesting to see the extent to which CX remains the top priority for Bezos and Amazon.
7 Surprising CX Facts
1. CX outweighs price to drive customer loyalty. Over two-thirds of customer loyalty is driven by customer experience, making it more important than price and brand combined. We oftentimes assume that customers are primarily price-driven when deciding between...
Everyone Wins When Your Employees Are Happy
In this post, we discuss three elements that you should consider to ensure the happiness of your employees and ultimately improve CX. Empowerment & Engagement When it comes to discussing improving employee satisfaction empowerment and engagement are always at the forefront of the conversation. This…
Improving the Quality of Your Survey Design and Analysis
Survey design can be a tricky skill to master. The difference between a high and low-quality survey can affect your response rate, data analysis capabilities and your customers’ ability to respond thoughtfully. The design tips below will help you to get the most out...
Using Social Listening to Improve Your CX Strategy
Many brands have social strategies to reach out to customers to engage them about a product or service, but it's important to go above and beyond and use social media as a point of call for customer service. Social...
Signs Your Contact Centre Needs to Get Better at CX
Contact centres can be notorious for offering poor customer experiences. Almost everyone has a story relating to an interaction with a contact centre leaving them frustrated, angry or even more confused about an issue than before they called. While not every negative contact centre...
Do You Understand Your Customers?
No two customers will have the same perception of what an ideal customer experience should be like. It is up to you to understand who your customer base is so that you can provide the best service in a holistic way, despite the many...
How to Gain More NPS Promoters
There are a few steps you can take to make sure that your customers aren’t apathetic spenders who return but don't actively advocate for your brand. This includes focussing on your most loyal customers and integrating them as a part of your brand identity...
The CX Books We’re Reading Now
We have developed a list of some of the most interesting customer experience focused books out there. Broken into three categories (Brands, Loyalty and Delight), these are the books you should read if you are looking for inspiration to recharge your organisation’s existing CX...
Improving the Contact Centre Hold Time Experience
While hold times are inevitable in some instances, if there is a consistent trend towards long hold times in your contact centre, you must take steps to alleviate the problem. This is an enormous point of frustration for customers and is entirely avoidable. Customers...
CX-based Compensation Systems – Do They Work?
Many companies have adopted CX-based compensation systems as a means to encourage employees to improve CX based on metrics obtained through customer feedback. While these compensation schemes are popular, they often backfire, creating more harm than good.
Don’t Exhaust Your Customers – How To Avoid the Perils of Survey Fatigue
To perform a robust and comprehensive survey of your customer base you need a high quantity of high-quality responses. If you are keen on improving your company's customer experience (CX) you are likely excited about getting as much customer feedback from your customers as...
Why You Should Introduce NLP to Your CX Strategy
What is NLP? Computer science has advanced such that computers are able to understand more than the traditional programming language through machine learning, deep learning and artificial intelligence (AI). Natural Language Processing (NLP) and Natural Language Understanding (NLU) are technologies rooted in AI which give...
How to Respond to Customer Comments: the Good, the Bad & the Ugly
Consumer Generated Content and digital reviews are having a serious effect on businesses, with 90% of customers reading online reviews before deciding to make a purchase. While your business cannot control what customers are saying about you on the Internet, you can control the...
Raising the CX Bar in the Expectation Economy
Customer expectations have been on the rise for the past two decades, but businesses continually fail to adapt to the changing customer expectation landscape. Amazon, Starbucks, Uber and the like are able to provide services and experiences that are fast, smooth and reliable, and...