Sabrina Bozek
Sabrina Bozek
Sabrina is the Director of Marketing for Waypoint Group, a Bay Area-based B2B customer experience consulting firm. She earned an MBA at University of San Francisco in Marketing and Analytics, and is focused on helping clients better understand their own customers using feedback and account-based reporting with TopBox.
Should Customer Success teams have Veto Power? Use Data to Prove your Case.
Just like Barbie dolls of late, CS teams come in different shapes and sizes. One might report to Sales, or Marketing, or Support, or...
Benchmarking for Customer Success: Keep Your Eyes on Your Own Customers
Every company wants to be one step ahead of the competition. And increasingly, customer experience and customer success have become distinguishing differentiators for beating...
Customer Journey Mapping in B2B
Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow...
10 Commandments for Voice-of-Customer
Business-to-business (B2B) customer experience is a tough nut to crack. Sure, there are formulas out there...
Top 5 Reasons Why Identifying Promoters Is Harder Than You Think
An email floated into my inbox the other day from a company with a request for votes to win an award in their industry....
How to Drive Action for VoC Results [Infographic]
We know a lot of companies have the best intentions when implementing a Voice of Customer program, but many times the follow-up and actionable...