Silky Sinha

FreshDirect vs. PeaPod: Which Online Grocer Provides the Best Digital Experience?

Buying groceries might seem like a simple routine task to do until you finally get down to doing it. Even the thought of going to the supermarket is so annoying- struggling for parking, coping with the crowd, dodging shopping carts, waiting in long lines,...

Stitch Fix vs. Trunk Club: Which Online Personal Stylist Provides the Best Digital Experience?

Are you among those who love personalized and stylish clothing but hate to spend a lot of time and energy pushing through shops and crowded malls around the city? If yes, then this report is surely going to catch your attention as I am going...

Mytheresa vs. 24sevres: Which Provides the Best E-commerce Experience?

When I decided to prepare my first digital retail experience comparison report, I thought “why not begin with the top luxury retailers?” After all, these brands cater to the most affluent customer segment and offer best-in-class products from the world’s most renowned luxury fashion...

How to Utilize Customer Journey Mapping for Improving Customer Experience

In recent years, companies have re-discovered the importance of customer centricity. Leaders and top management across a wide range of industries agree that improving customer experience is the way to go in today’s highly complex market landscape. Customer experience typically cuts across divisions and...

How to Optimize Social Media Customer Service for Millennials

It is not surprising that Gen Y or Millennials are considerably more engaged with digital technology and social media than their previous generations. As millennials are heavy users of portable devices such as smartphones to access internet, they are connected with their favourite brands...

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