Silky Sinha
Silky Sinha
Silky is the customer experience analyst and a digital native with a global mandate, Silky is always on the search for industry best practices across multiple verticals. She identifies companies with superior customer experience based on a defined Customer Journey Framework.
FreshDirect vs. PeaPod: Which Online Grocer Provides the Best Digital Experience?
Buying groceries might seem like a simple routine task to do until you finally get down to doing it. Even the thought of going...
Stitch Fix vs. Trunk Club: Which Online Personal Stylist Provides the Best Digital Experience?
Are you among those who love personalized and stylish clothing but hate to spend a lot of time and energy pushing through shops and...
Mytheresa vs. 24sevres: Which Provides the Best E-commerce Experience?
When I decided to prepare my first digital retail experience comparison report, I thought “why not begin with the top luxury retailers?” After all,...
How to Utilize Customer Journey Mapping for Improving Customer Experience
In recent years, companies have re-discovered the importance of customer centricity. Leaders and top management across a wide range of industries agree that improving...
How to Optimize Social Media Customer Service for Millennials
It is not surprising that Gen Y or Millennials are considerably more engaged with digital technology and social media than their previous generations. As...