Lisa Sigler
Lisa Sigler
Over her fifteen-year career doing B2B technology marketing, Lisa Sigler has become a professional translator of "engineer" to "English." She spent time creating content and collateral in the telecommunications, computer networking, and cloud computing industries before joining Clarabridge as Content Marketing Manager.
When Price trumps Customer Experience
I have done James wrong. I feel bad, but there’s no getting around it. Despite delivering an outstanding customer experience, furniture salesperson James is...
This Groundhog Day, Don’t Be Scared to See Your Customer Feedback Shadow
It’s February now, which in the U.S. means the arrival of Groundhog Day. Each February 2nd, all eyes turn to a large rodent in...
Finding the “Shipwrecks” in Your Customer’s Journey
Are you allowing your customers to shipwreck during their journey with you? If you’re not looking at all of your customer data, you might...
What Will You Be “Best Known For”? How an Emotional Experience Leads to Legacy
When beloved actor Leonard Nimoy died in late February, I noticed that nearly every article about his life and death mentioned that he was...
Embracing Analytics (in Basketball and Business)
Charles Barkley was an 11-time NBA All Star, and he’s currently one of the most entertaining sports broadcasters on the air. However, Sir Charles,...