Home Authors Posts by Shawn Arora

Shawn Arora

Shawn Arora
Shawn Arora is the founder of LaunchSpark Video, a Toronto-based explainer video agency with a focus on ROI. LaunchSpark works with SaaS / tech vendors to distill complex messaging into clear and concise insights that increase conversion rates.

How To Pivot Your Marketing Strategy For Different Customer Expectations

Business objectives change all the time, and so do customers. It’s impossible to perfectly predict how customers will react to a product or...

How Explainer Videos Improve Conversion Rates

Your website visitors need convincing before they pull our their credit card for your product or service. First off, they need to understand what...

New Posts