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Shawn Arora

Shawn Arora
LaunchSpark Video
Shawn Arora is the founder of LaunchSpark Video, a Toronto-based explainer video agency with a focus on ROI. LaunchSpark works with SaaS / tech vendors to distill complex messaging into clear and concise insights that increase conversion rates.

How To Pivot Your Marketing Strategy For Different Customer Expectations

Shawn Arora -
Business objectives change all the time, and so do customers. It’s impossible to perfectly predict how customers will react to a product or...

How Explainer Videos Improve Conversion Rates

Shawn Arora -
Your website visitors need convincing before they pull our their credit card for your product or service. First off, they need to understand what...

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