Shawn Arora

How To Pivot Your Marketing Strategy For Different Customer Expectations

Business objectives change all the time, and so do customers. It’s impossible to perfectly predict how customers will react to a product or feature, and this is why startup founders should 'pivot' their offerings based on this feedback. A good product manager...

How Explainer Videos Improve Conversion Rates

Your website visitors need convincing before they pull our their credit card for your product or service. First off, they need to understand what exactly your offering is, and whether this meets their needs. They also need to know whether the product provides value...

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