Sharon Ruddock

Four Predictions on the Future of Digital Commerce in 2021

The B2B community has seen a lot of change in the last year, from changes in buyer mentality to the push for validated solutions. As we look toward the next year, we are likely to see even more change as businesses continue adapting to...

3 Ways B2B Sellers Can Grow Business by Taking a Page Out of the...

As everyone works from home and navigates the ‘new normal’, B2B online marketplaces are seeing a natural shift in their customers’ buying preferences. While in-person interactions are at a standstill, digital purchasing has become more important than ever to keep businesses running. As we...

B2B Buyer Behavior is Changing, Making Experience Objective #1

2020 is underway and businesses continue to navigate digital transformation in hopes of finding new ways to grow their brand while remaining cost-efficient. As a way to support both of these initiatives, more companies are turning to digital channels when purchasing software. This allows...

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