Sharon Ruddock
Sharon Ruddock
Sharon serves as head of SAP Digital Commerce, providing customers one seamless experience across all digital channels. She oversees digital customer strategy for SAP across sales, customer success, support and marketing, and has enabled and exemplified the digital transformation of SAP. Previously, Sharon was responsible for all learning in the Global Customer Operations organization within SAP and served as Chief Operating Officer, Mobility.
Why Digital Commerce Enables Better Customer Experience
When it comes to creating positive customer experiences and giving exceptional customer service, companies are prioritizing online tools and resources to support remote buying....
Four Predictions on the Future of Digital Commerce in 2021
The B2B community has seen a lot of change in the last year, from changes in buyer mentality to the push for validated solutions....
3 Ways B2B Sellers Can Grow Business by Taking a Page Out of the B2C Playbook
As everyone works from home and navigates the ‘new normal’, B2B online marketplaces are seeing a natural shift in their customers’ buying preferences. While...
B2B Buyer Behavior is Changing, Making Experience Objective #1
2020 is underway and businesses continue to navigate digital transformation in hopes of finding new ways to grow their brand while remaining cost-efficient. As...