Sharon Ruddock

3 Ways B2B Sellers Can Grow Business by Taking a Page Out of the...

As everyone works from home and navigates the ‘new normal’, B2B online marketplaces are seeing a natural shift in their customers’ buying preferences. While in-person interactions are at a standstill, digital purchasing has become more important than ever to keep businesses running. As we...

B2B Buyer Behavior is Changing, Making Experience Objective #1

2020 is underway and businesses continue to navigate digital transformation in hopes of finding new ways to grow their brand while remaining cost-efficient. As a way to support both of these initiatives, more companies are turning to digital channels when purchasing software. This allows...

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