Sharon FIshburne
I'm a freelance marketing consultant who specialises in helping SMEs take their businesses to the next level. An expert at marketing strategy, I previously worked at number of the biggest global consultancies, including PwC, advising multinationals on their expansion strategy. I saw the value that smaller local businesses could take from the process too.
Every business owner goes through a rut, and it can be hard to break free. They’re so busy with the day-to-day operations that can’t...
When it comes to creating a business that is focused on the customer, few people think to look to Africa for inspiration. But it’s...
You might think that online companies trying to connect with their customers offline is a little bit like trying to square a circle, but...
When it comes to customer engagement, it’s tempting to keep rushing forward and only ever focus on the future – what’s the next big...
Customers always comes first. They’re the most important people. Without them we’re nothing. This is business 101. It’s the first lesson we all learn...