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Scott Nuernberger

Scott Nuernberger
Scott has more than 10 years of experience developing and implementing analytical solutions into marketing programs for many different companies, including GEICO, AEGON, MBNA, Fidelity, DirectTV, Eli Lilly, GSK, and Dell. Prior to joining Merkle, Scott worked for American Express as a statistician and modeler and taught graduate statistical methods and experimental design at Cornell University. Scott has BS degrees in Brain and Cognitive Sciences and Statistics from The University of Rochester, a MS degree in Statistics from Cornell University, and an MBA from Johns Hopkins University.

How to optimize your customer journeys: It’s not just a technology challenge

As a marketer, your ability to provide optimized customer journeys across media and channels throughout the customer life cycle has a positive impact on...

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