Scott Logie
Scott Logie
Scott Logie is Chief Commercial Officer at leading data solutions provider Sagacity Solutions, and Chair of the Customer Engagement Committee of the DMA (Data & Marketing.
Scott has worked in the Direct Marketing industry for over 20 years, both on the agency and client side but always with the same outlook: to put customer data first in any marketing decision. He is an engaging, innovative and creative thinker. A highly experienced data-based marketer, Scott has worked with insurers, charities, automotive, FMCG, government and retail brands including some of the biggest in the country.
Staying in control: ensuring AI doesn’t drive your strategy
Marketing technology combines a complexity of data, customers, processes, and systems, all of which require specialist know-how and capabilities to successfully optimise. And of...
Social listening: how to turn social data into actionable insight
At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite....
Five reasons why direct marketing matters as much as digital
Quite frequently, direct marketing – for example, direct mail, partially addressed mail, online and printed ads, websites and catalogue – are often looked down...
Zero party data: should you believe the hype?
I came across a new phenomenon the other day: zero party data. If this is new to you, let me explain. First party...
Why social influencers and data marketing might have more in common than you think
Emily in Paris is basically Sex and the City for the 2020s. An unbelievably annoying American struggles (does she, really?) to fit in to...
Why responsible marketing makes commercial sense for charities
The charity sector is often reluctant to talk about commerciality, but that doesn’t mean it’s not important. Ultimately, a charity needs to encourage people...
Football season is back: off-pitch tips for clubs
It feels like it is only days after the Euros finished and the new football season is back. Never mind that in between...
Why marketing needs a third summer of love
The original Summer of Love took place in 1967, when hundreds of thousands of people embraced free love, community-based ideals, mind-expanding drugs and what...
Riding the pandemic subscription wave
Subscription services and products were already popular with consumers, even before the massive surge that we’ve seen over the last twelve months. From food...
Has COVID forced brands to take data cleaning seriously?
There have been a lot of unexpected consequences to the ongoing COVID pandemic. For example, people seem to be more considerate of others, taking...