Scott Gainey
Scott Gainey
As Chief Marketing Officer, Scott works to develop Cherwell’s brand, build demand, and influence potential prospects. Although Cherwell is a global leader in enterprise and digital service management, it’s really all about the customer – connecting with their interests, needs, and challenges – then educating them on how Cherwell can satisfy those needs and solve their problems.
How do companies actually measure “Customer Experience”?
For decades, companies have focused solely on operational data to drive decision making. Metrics like unit cost, sales, attrition rate, turnover, sales velocity etc....