Scott Vaughan
Scott Vaughan
As CMO of Integrate, Scott Vaughan leads the company's go-to-market strategy and focuses on developing customer and market relationships. He is passionate about unlocking the potential of marketing, media and technology to drive business and customer value. Among his strongest values is his ability to lead with what he knows.
How to Efficiently Assess MarTech Business Value Alignment
Have you invested in a MarTech solution or tech vendor that sucked your team’s time, budget or resources? Or one that simply didn’t fulfill...
What Are The 5 Most Essential Skills for Marketing Ops?
Marketing Ops has become the nerve center for today’s modern marketing organization. It’s no surprise that Marketing Ops pros are in-demand and sought-after by...
The State of MarTech: An Interview with Scott Brinker
The inaugural MarTech Conference begins Tuesday. And it’s sold out. So, being the altruists that we are, we’ve decided to siphon some insights from...
Data-Savvy Marketers: How To Break Down A Last Remaining Silo
Old-school marketers were organized in distinct camps: creative types who drove messaging and sales collateral, and analytics and tech pros who used data to...
2015 Planning & Marketing Budget Prep: Start Now, Win Big
We’re well into the second half of the year and focused on nailing 2014 goals. Believe it or not, it’s time to start planning...
Integrated Marketing Needs Integrated Systems
If you’re like most marketers, your marketing operation has an increasing number of marketing tools and systems, a plethora of processes and a boatload...
Today’s CMO #4: Analytics – It’s Time to Get Back to Basics
“Analytics” means different things to different marketing and business pros. After a deep dive to create our marketing analytics and a whirlwind tour of...
Meet the Chief Markitecht?
Bala Kudaravalli With always-on, empowered customers and the rapid pace of business, understanding and strategically using technology across your marketing and communications efforts is more...
Marketing Call To Action: Rid Pollution From Your Pipeline
Does your sales pipeline suffer from any of these forms of “pollution”: inaccurate or incorrectly formatted prospect data; slow movement of prospect data from...
The Rapid Ascent of Marketing Ops
With its roots in strategic planning and budgeting and its increasing focus on customer acquisition, Marketing Ops is quickly becoming the customer experience nerve...