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Scott Rogers

Scott Rogers
David's Bridal
Scott Rogers is director of strategic planning for David's Bridal. Rogers has been working with the largest retail chains in their respective categories since 1979. He has been in consumer research and CRM activities, focusing on improving relationships with customers since 1991.

Are You Interpreting Your Customer Data the Right Way?

People commonly agree that Joseph Pine and James Gilmore's 1999 book, The Experience Economy (Harvard Business School Press), foreshadowed today's customer environment. Yankelovich's J....

The Bride Isn’t the Only Customer: How David’s Bridal Broadened Its Loyalty Focus

David's Bridal is the nation's leading bridal retailer. From 2006 to 2007, two-thirds of all brides shopped at a David's Bridal store for their...

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