Howard Schneider
Howard Schneider
Metzner Schneider Associates
Richard Metzner, co-founder of Metzner Schneider Associates, was co-founder and president of CRM pioneer Brierley+Partners. A graduate of Harvard Business School, he has been recognized as a Brandweek "Marketer of the Year" and one of Advertising Age's "Marketing 100." He also served as vice president of marketing for Continental Airlines. Metzner may be reached by email at [email protected]. Before co-founding MSA, Howard Schneider was with Brierley+Partners from 1988 to 2002. As executive vice president and chief creative officer, he supervised global communications strategy for United Airlines, UPS, EPSON, Sony, Hilton, Hertz, Blockbuster, Pacific Bell and others.
Marketers Can’t Continue These Worst Practices
This article, written for Metzner Schneider Associates, was adapted for CRMGuru. The concept of "best practices" has taken hold so firmly that a survey of...