Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Interested in agile marketing? Read this interview
The agile marketing movement is underway, and right in the front lines of the charge is an agile champion named Jim Ewel. Jim publishes the...
How to manage social media marketing (book review)
I just read Social Marketology by Ric Dragon, and I have to say, I love business books like this. It's intelligent and practical, written...
The single most valuable marketing capability today
The following is a foreword I wrote for a new Agile Marketing white paper produced by Valtech. We're privileged to live in the most exciting...
Everything is marketing, everyone must be agile
Momentarily, I'll be delivering the closing keynote at Agile Day hosted by Valtech in Paris, talking about customer experience, agile marketing, and marketing technology...
The wild marketing technology alliance of Infosys and WPP
I had an interesting call earlier this week with Samson David, the global head of business platforms for Infosys. Our chat came about because...
25% of these firms have a chief technologist in marketing
Julie Schwartz, SVP of research for the Information Technology Services Marketing Association, shared some fascinating results from a recent survey on marketing transformation they...
Godin’s hierarchy of business to business needs
The problem with the Chicago school of economics isn't so much its belief in rational decision-making — we can save for another day the...
CMOs are the new CIOs — crazy or prescient?
A headline on Forbes caught my eye the other day: Are CMOs the New CIOs? It cites the Gartner study following the money from...
Marketing technology: suite, platform, or portfolio?
This is a follow-up to my post on why marketing software will never be like ERP (but it's still going to be a ridiculously...
Engineers are becoming a lot like marketers too
I spend a lot of time thinking about how engineering culture and capabilities are seeping into marketing's ecosystem. Marketers are becoming more tech-savvy by...
Marketing technologist: part optimist, part pessimist
I think a great marketing technologist should be part optimist, part pessimist. The optimist needs to indulge his or her imagination to drive the organization...
The tech talent time bomb in marketing
One of the other points that leaped out at me in the Econsultancy/Adobe report I discussed earlier this week — Are agencies hopelessly screwed...
Are agencies hopelessly screwed or on the verge of a spectacular Renaissance?
Maybe both. It would be hard to overstate how thoroughly disrupted marketing has been by technology over the past 10 years — or how much...
The marketing technology ecosystem wheel
Experian — another one of those multi-billion dollar companies engaged in enterprise marketing — released their 2012 Digital Marketer Trend and Benchmark Report earlier...
HubSpot’s brilliant marketing organization structure
Jonathon Colman, SEO marketer for REI, shared with me a deck he put together for ad:Tech, From an Army of 1 to Agile SEO...
Techs hiring creatives to embrace the creative world
A big part of this blog is encouraging marketers to bring technologists fully into their teams as a way to grok the use of...
What do you call a marketing technologist?
There's a punchline in there somewhere, but I'm partially serious. While everyone is coming around to the merging of marketing and technology/IT — and the...
Why marketing software will never be like ERP
I ran across a thought-provoking article earlier this week on GigaOm — Marketing is the next big money sector in technology — by Ajay...
State of the Marketing Technologist 2012
It's that time of year again. This blog's anniversary — our fourth (!) — and time to look at the evolution of the "marketing...
Digital marketing matures beyond “best practices”
My latest article on Search Engine Land, Landing Pages 3.0, makes the case that landing pages and conversion optimization are moving beyond the era...