Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Are 59% of marketers driving off a marketing technology cliff?
I accept that the relationship between marketing and IT is a complex one. Although my opinion is that marketing should specify, recommend, select, purchase, and...
Will your next marketing manager be a bot?
Do you think computers and software could run marketing as well as humans? Or better? Skeptics and humanists — which describes my leanings on this...
Creative technologists: meet marketing technologists
I had the pleasure of speaking this week at CreateTech, a conference run by the 4A's (America Association of Advertising Agencies). The gist of...
3 different futures for marketing technology
My post from last week — is marketing technology consolidating or diversifying — resonated with the folks at HubSpot, and they invited me to...
BI and marketing should be peanut butter and jelly (interview)
If you were to take a poll of the hot topics in marketing these days, "social media" and "big data" would both be top...
Gartner: 72% have a “chief marketing technologist” today
Laura McLellan, a research VP at Gartner, caused quite a stir at the beginning of this year when she boldly predicted that by 2017,...
Is marketing technology consolidating or diversifying?
Is marketing technology consolidating or diversifying? Every few weeks it seems like we see a new round of marketing technology acquisitions, especially from Oracle, Adobe,...
Marketing Technology Landscape Supergraphic (2012)
Marketing is in a whirlwind of technological innovation. It's thrilling, inspiring, and a little dizzying. Last year, I made the first version of a marketing...
CMO should focus on process, content, and skills (interview)
Marketo is one of the leading providers of marketing automation software. "No IT" was one of their early selling points, and I remember thinking at...
“We want to test bold, new ideas that always work.”
Nobody likes to see their idea lose. Everybody wants straight A's. Look good for the boss. It's the Lake Wobegon effect: all the children...
Should marketers be able to answer these 5 stats questions?
Last week, I gently ribbed the Marketing Leadership Council of the CEB over their HBR post, Marketers Flunk the Big Data Test. I felt...
VentureBeat says Chief Marketing Technology Officers are hot
Well, not hot like the Real Housewives of Madison Avenue. But in their article — The hot new CxO: Chief Marketing Technology Officer? —...
Marketers are less statistical than, um, statisticians
The Corporate Executive Board had an eye-catching post on the HBR blog recently, Marketers Flunk the Big Data Test. They begin: The big-data explosion is...
“The problem is very rarely data…”
"The problem is very rarely data, or that we don't have access to data." So said Avinash Kaushik, web analytics and marketing data guru,...
Google brings agile to agencies with “Agile Creativity” vision
Hackathons. Prototyping. Beta testing. Sounds like a typical day in Silicon Valley software, right? Not this time. This is the language of Madison Avenue in...
Mr./Ms. CMO — tear down these walls!
Three separate worlds: Paid media such as advertising and sponsorships. Earned media such as Facebook likes, Twitter tweets, search engine rankings, and every other review…
10 key principles of agile marketing management
You've probably been hearing more about agile marketing lately. Over the past 6 months, there has been a blossoming Renaissance of discussions, writings, and...
Don Draper is disgusted by the new state of marketing
A clever email marketing campaign from the folks at MarketingProfs for their upcoming B2B Forum — which makes a larger point about just how...
We are the 1% (of global marketing spend)
Marketers will spend about $1 trillion this year on external costs: everything from advertising of every kind, marketing services such as direct mail and...
Imagine 20 different technologies integrated into your website
How many different solutions do you estimate you have integrated to support your website capabilities today? How many do you anticipate you will have...